Marketing Manager (8-month Project)

Main Purpose

The Marketing Manager will partner with the Marketing Head to drive the growth and brand equity of the premium and imported portfolio in Vietnam and lead brand building for one key category across 4 countries (Vietnam, Indonesia, Thailand, Philippines).

This role is responsible for supporting the development of brand strategies, leading social-first marketing initiatives, and executing integrated marketing campaigns across key online and offline channels (GT, MT, TikTok Shop, and Shopee) to accelerate brand awareness, consumer engagement, and business performance.

Main Accountabilities

• Lead Marketing Campaigns in Vietnam: Lead planning, execution, and monitoring of marketing campaigns across the assigned portfolio.
• Agile with Social & Digital Trends: Conduct market research, market visits, and social research to identify trends, consumer preferences, and competitive landscape.
• Content Creation: Lead content strategy for various marketing channels, including social media, KOL content strategy, and e-commerce channels such as TikTok and Shopee.
• Lead Regional Brand Development: Drive full portfolio development and marketing promotion plans across the assigned cluster markets.
• Administrative Support: Provide administrative support to the marketing team, including scheduling meetings, preparing reports, and maintaining marketing materials.
  
  

Critical Success Factors for the Job


Key Skills

• Strong Leadership: Ability to lead multiple stakeholders, regional teams, and agency partners.
• Strong Communication Skills: Ability to communicate effectively with team members and external partners.
• Entrepreneurial Thinking: Ability to recognize opportunities and create value.
• Creativity: Innovative thinking in developing marketing strategies and content. Good art sense is a plus.
• Attention to Detail: High level of accuracy and attention to detail.
• Analytical Skills: Ability to analyze data and derive actionable insights.
• Team Player: Collaborative attitude and willingness to support team members.
• Passion for Marketing: Genuine interest in marketing and brand management.
  
  

Relevant Experience

• Experience in Cosmetics, Beauty industry is a plus.
• Experience in content strategy planning, especially TikTok-first content.
  
  

Leadership Behaviours

• Agility
• Ownership
• Passion for High Performance
• Business-driven
  
  

Key Interface


Internal

• Cross-functional teams
  
  

External

• Agencies (local and regional)
• Distributors (3 distributors)