Gene Solutions is a leading company in Vietnam specializing in the research, development and application of the most advanced genetic tests, providing genetic testing services for screening, diagnosis and treatment orientation.
We believe everyone deserves better healthcare via genetic testing. We unlock the power of genetics to transform the healthcare system for a healthier life by making genetic testing more accessible and helpful than ever. We provide the most comprehensive and innovative solutions at the most competitive price so that everyone can access easily.
We would like to invite you to join us to strengthen and fulfill this greater purpose together.
RESPONSIBILITIES
- Build the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
- Plan strategies, evaluate, align and integrate factors for effective branding of the product; optimize pricing based on market price dynamics; facilitate adaptation of product packaging to local settings; manage product life cycle in view of initiatives for new indications, extensions, modifications and other life cycle strategies and new product launches as well as develop new business opportunities.
- Ensure that product marketing strategies and tactical programmes are developed and implemented to improve market performance.
- Create and manage promotional collateral to establish and maintain product branding.
- Manage brand budget and actual spending for advertising, visibility and promotional items.
- Conduct analysis of competitor and customer insights.
- Conduct analysis of sales forecasts and relevant financials (brand marketing spending and key results).
- Organize product training, sales arguments and tools, manage and update relevant communication platforms to support Sales and Customers using efficiency.
- Liaise with Key Prescribes / Key Hospitals for better market understanding.
- Establish contacts, form affiliations, make proper representation of the company and participate in meetings, conventions and network-building opportunities (e.g. medical societies).
REQUIREMENTS
- Bachelor's degree in Pharmacy or Medicine (or medical physician or pharmacist or pre-medicine related disciplines).
- Additional degrees or certifications in Economics, Business Administration, or Marketing are considered an advantage.
- At least 10 years of sales/marketing in pharmaceutical, medical devices, diagnostics, or related healthcare companies. Experience in the OB/GYN field is preferred.
- Minimum 5 years of experience in a Marketing Management position.
- A minimum of three (3) years of Product Management experience in a technical environment, with a strong preference for experience in the OB-GYN field.
- Knowledge of marketing and experience in setting brand guidelines for healthcare products.
- Brand awareness - a clear understanding of brands and the marketing mix.
- Strong ability to work independently, proactively handle tasks, perform well under high pressure, and demonstrate creativity as well as strong organizational and management skills.
- Strategic mindset with strong business acumen and sensitivity to corporate investment opportunities.
- High level of professional ethics, personal credibility, and a strong sense of responsibility at work.
- Good social awareness and extensive networks with healthcare authorities, medical organizations, institutions, and healthcare professionals.
- Good English communication skills are an advantage.
