MAIN PURPOSE
The Marketing Executive in charge for planning, executing marketing calendar and is responsible for the brand business success and image in implementing the Digital Plan, marketing activities in line with Global Communications and guidelines.
Key Responsibilities
CAMPAIGN PLANNING & EXECUTION
- Plan and execute integrated marketing campaigns aligned with marketing strategies of fragrance brand
- Develop comprehensive campaign briefs, project timelines, and post-campaign performance reviews.
- Coordinate with internal teams, creative agencies, brand partners, and media vendors to ensure on-time and on-budget delivery.
- Understand consumer and market insight to plan local marketing activities.
- Monitor and evaluate the effectiveness of marketing campaigns, brand performance and competitors to increase brand equity.
- Work closely with external and internal departments to ensure flawless work accomplishment.
- Support and maintain consistent brand identity across all touchpoints.
- Ensure creative outputs strictly align with the brand's positioning, tone, and target audience. Work close with internal Brand Team, Ecommerce Commercial Team & Retail Sales Team for the synergized brand building, enhance brand awareness.
- Analyze & improve the digital performance, online media budget and expected brand ranking.
BUDGET MANAGEMENT
- Measure and tracking closely marketing expense to ensure the P&L budget.
RETAIL & IN-STORE MARKETING
- Coordinate in-store visual merchandising, promotional materials, and activations.
- Align marketing activities with new product launches, seasonal events, and key retail periods
REPORTING & PERFORMANCE TRACKING
- Track, analyze, and report on key marketing campaign metrics (KPIs).
- Maintain cross-functional marketing calendars to ensure clear visibility and alignment across regional stakeholders.
Requirements
- Bachelor/master's degree in Marketing, Media, Communication
- A minimum of 02 years of experience in Marketing
- Strong analytical skills, good communication, creative
- Ability to work independently as well as to engage & cooperate well in a team
- Excellent project management skills
