We are seeking a dynamic, creative, and detail-oriented MarCom Specialist to lead and execute the company's marketing communications efforts. You will be responsible for developing integrated communication strategies, managing social media channels, producing high-quality multi-format content, and supporting event marketing & PR activities to strengthen brand awareness, engagement, and business growth.
This role requires a strong blend of creativity, strategic thinking, technical production skills, and analytical abilities in a fast-paced environment.
Key Responsibilities
Marketing Communications Strategy:
- Develop and implement comprehensive MarCom plans that align overall Marketing Strategies of Marketing Manager to meet the company objectives.
- Conduct audience research, competitor analysis, and trend monitoring to inform content and campaign direction.
- Maintain a consistent brand of voice, tone, and visual identity across all channels.
Social Media Management:
- Plan, execute, and optimize the company's social media presence across platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.).
- Create and manage editorial/content calendars, schedule posts, and handle daily community engagement and moderation.
- Monitor social media performance using analytics tools, track KPIs (reach, engagement, sentiment, conversions), and provide regular reports with actionable recommendations.
- Respond to comments, manage community interactions, and handle potential crisis communications professionally.
Content Creation & Production:
- Conceptualize, produce, and manage diverse content types: social posts, Reels/Shorts, long-form videos, blog articles, newsletters, brochures, flyers, banners, infographics, and corporate materials.
- Design visual assets using Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
- Produce and edit professional videos and motion graphics using CapCut, Adobe Premiere Pro, and After Effects where needed.
- Leverage AI tools (ChatGPT, Midjourney, Runway, CapCut AI, etc.) for efficient content generation, copywriting, image/video creation, and optimization while ensuring human oversight and brand alignment.
Event Marketing & PR Support:
- Plan, coordinate, and execute marketing events, webinars, offline activations, trade shows, and brand experiences.
- Assist in PR activities: drafting press releases, media pitching, media monitoring, and building media relationships.
- Coordinate with external vendors, agencies, and internal teams for production and event logistics.
Performance Measurement & Optimization:
- Track and analyze the effectiveness of all MarCom activities using data from social platforms, Google Analytics, email tools, and event metrics.
- Build reports and dashboards to present insights to stakeholders and recommend improvements.
- Ensure compliance with accessibility standards, copyright laws, and data privacy regulations.
- Work closely with Digital Marketing, Sales, Design, and other teams to ensure integrated campaigns.
Requirements
- 2–5 years of relevant experience in Marketing Communications, Social Media Management, Content Creation, or PR.
- Strong portfolio demonstrating social media management, video production, graphic design, and event support.
- Excellent in storytelling, copywriting, and creative skills with a keen eye for visual aesthetics and current trends.
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, Canva)
- Skilled in video production & editing: CapCut, Adobe Premiere Pro
- Hands-on experience with AI tools for content creation, including prompt engineering and quality control of AI-generated assets.
- Solid knowledge of social media platforms, scheduling tools (Hootsuite, Buffer, Meta Business Suite), and analytics.
- Experience in event marketing and PR activities.
- Good to written and verbal communication skills in English (and Vietnamese if applicable).
What We Offer
- Competitive salary with performance incentives
- Creative freedom to experiment with new formats and AI tools
- Opportunities to work on high-visibility projects and events
- Access to premium design and production software
- Dynamic, collaborative work environment with room for professional growth
