Company Description
DFL24 is a full‑stack fintech sandbox platform, headquartered in Da Nang and one of the first 10 strategic licensed members of the Vietnam International Financial Centre (VIFC) Da Nang.
We don't just build sandboxes. We build launchpads for fintech startups, corporates, and global innovators to test, validate, and scale across Vietnam and Southeast Asia.
We offer: Sandbox 2.0 infrastructure, cross‑border testing environments, incubation and acceleration program , corporate innovation programs, and end‑to‑end go‑to‑market support.
Join us to shape the future of finance – from the heart of Vietnam's first international financial centre, with a team that thinks globally and acts with local pride.
Position Overview
We are looking for a creative and data‑driven marketing professional to lead DFL24's brand presence, lead generation, and ecosystem engagement. You will translate our unique value – a fintech sandbox with sovereign meaning – into compelling narratives for startups, corporates, and global fintech players.
Key Responsibilities
- Brand Storytelling – Craft and amplify DFL24's identity as a strategic member of VIFC Đà Nẵng. Communicate the deeper meaning behind 24 (unity, sovereignty, 24/7 readiness) across all channels.
- Content & Digital and Event Marketing – Develop case studies, whitepapers, landing pages, and social media content targeting fintech founders, corporate innovation heads, and regulatory stakeholders.
- Lead Generation – Design and execute campaigns (LinkedIn, email, webinars, events) to attract qualified leads for our five product lines: Sandbox‑as‑a‑Service, Cross‑border Sandbox, Corporate Sandbox Program, Embedded Finance Lab, and Compliance Sandbox.
- Ecosystem Engagement – Build relationships with fintech communities, accelerators, and media across Vietnam, and international. Represent DFL24 at industry conferences.
- Client Onboarding & Success – Lead new clients through sandbox setup, API documentation, and use‑case configuration (payment flows, credit scoring, crypto on/off‑ramp, etc.).
Qualifications
- Experience: 3+ years in B2B marketing, ideally in fintech, SaaS, or regulatory tech. Experience with API‑driven products or sandbox environments is a strong plus.
- Skills: Excellent written and verbal communication in both Vietnamese and English. Proficiency with marketing automation tools (HubSpot, Mailchimp), LinkedIn Campaign Manager, and basic analytics (Google Analytics, Meta Ads).
- Strong Account Management and Customer Service skills to build and maintain relationships with clients
