KOL Management (Edtech)

Job Responsibilities

- Responsible for developing and executing KOL marketing strategies for the Vietnamese market, increasing brand awareness and driving user growth.

- Independently oversee the entire KOL process, including KOL screening, partnership negotiations, content planning and management, data analysis, and review, ensuring KOL content aligns with brand alignment and market objectives.

- Establish and maintain long-term partnerships with KOLs and their agencies (e.g., MCNs).

- Maintain a continuous focus on KOL industry trends, identify, evaluate, and recruit suitable KOLs, such as mom bloggers, teachers, and education bloggers, across platforms including Facebook, TikTok, and YouTube, and propose innovative campaign ideas or platform recommendations.

Job Requirements

- At least 5 years of KOL marketing experience, including at least 1 year of KOL experience in the education industry (preferably with MCN or agency experience).

- Familiarity with the local KOL ecosystem in Vietnam and a strong KOL network.

- Excellent communication, negotiation, and project management skills.

- Data-driven analytical skills, with an eye for detail and performance.

- Proficient in English.