Position Summary
Responsible for developing and executing the sales strategy for the modern trade (MT) channel. This role manages key account relationships, negotiates trading terms, leads promotional planning, and ensures excellent in-store execution across organized retail chains.
This associate is required to perform up to company expectations and to handle day-to-day operation matters. Besides, this associate needs to assist the Sales Manager by providing operational / customer and consumer feedback for TEMPO brand and any new brand launched by company in the stores/ outlets.
You will play an essential role to:
- Develop and implement the modern trade channel strategy to achieve sales, profitability, and distribution targets.
- Manage key accounts, including negotiating trading terms, joint business plans, and promotional agreements.
- Analyze sales performance, category trends, and shopper behavior to identify opportunities for growth.
- Develop and review business plans with customers on a quarterly basis to make sure strong alignment and flawless execution from both sides
- Deliver business KPIs: value growth, forecast accuracy, sales fundamentals.
- Negotiate effective and mutually beneficial contracts with customers.
- Work with customers to list all new products on time, in full, in the right position on the shelf, as per the company guidelines.
- Maintain strong relationships with buyers, merchandisers, and key decision-makers in modern trade partners.
- Manage promotion activities: planning; deploying, tracking, and conducting post promotion evaluation.
- Maximize merchandising and POSM placement, securing secondary display as required, and ensure all planograms are adhered to with the right stock weights.
- Lead the planning and execution of channel-specific marketing and in-store activities to drive sales and brand visibility.
- Collaborate closely with Marketing and Trade MKT teams on trade plan.
- Plan and execute a visibility strategy to ensure the brand image at the store level.
- Train/manage, develop, and deploy a monthly plan to PG via monthly meeting, follow up with the team, and lead problem-solving.
- Provide feedback on competitor activities and give a qualitative view of value and benefits to Marketing / Sales for improvement.
To be successful in this role, you will need to have:
- At least 2 - 5 years working experience in MT under trading house / distributor business or under supplier / supplier / principal business in FMCG industry.
- Have experienced in Coopmart, Lottemart, CVS, H&B... is value added.
- Good communication & negotiation skills. Speaking and written in English is value added.
- Customer oriented. Willing to provide good service.
- Goal getter, mature, tactful, and committed with high degree of drive and integrity.
- Assertive, able to work under pressure & positive outlook.
