Key Account Manager (North & Central VN)

The Key Account Manager (North & Central) reports directly to the National Retail Sales Manager and is responsible for driving sales growth, managing key retail accounts, and ensuring operational excellence across the Northern and Central regions. The role is accountable for achieving sales targets, optimizing sell-through, minimizing waste, strengthening retailer partnerships, and leading the field sales team to support sustainable business growth and successful contract renewals.

• Deliver sales revenue and growth targets across assigned key retail accounts.
• Develop and execute sales action plans to maximize sales performance.
• Identify growth opportunities by expanding store coverage, increasing product assortment, and growing sales per store.
• Build and maintain strong relationships with key customers to drive long-term business growth.
• Maintain and strengthen retail partnerships by driving commercial initiatives, promotional activities, and joint business plans to sustain sales growth and support successful contract renewals.

• Forecast weekly sales volumes and coordinate demand planning to optimize sell-through.
• Manage product availability while keeping product waste and unsold inventory within budget.
• Monitor sales performance, analyze business trends, and recommend improvement actions.

• Lead, coach, and develop the field sales team (PGs) to achieve sales and execution excellence.
• Plan and manage PG work schedules to ensure smooth daily operations, adequate store coverage, and effective execution of in-store activities.
• Train and onboard PGs within the assigned division, ensuring they have a thorough understanding of the company's products, quality standards, product handling requirements, and key characteristics of fresh produce.
• Monitor in-store merchandising, product visibility, and promotional compliance.

• Coordinate closely with Supply Chain, and Operations to ensure timely order fulfillment and product availability.
• Resolve pre-sales and post-sales issues to maintain high customer satisfaction.
• Ensure smooth execution of promotions, product launches, and in-store activities.

• Work collaboratively with Sales, Marketing, Supply Chain, Production, QA, and other departments to achieve shared business objectives.
• Communicate effectively with internal stakeholders and customers to ensure alignment and efficient execution.

• Sales revenue and growth.
• Sell-through rate.
• Product waste and inventory within budget.
• Distribution expansion (new stores and assortment).
• On-time delivery and service level.
• Customer satisfaction and account retention.
• Team performance and talent development.