ABOUT CREASIA
CREASIA is Vietnam's leading Sales, Marketing, and Technology Execution Platform, helping global and local brands win at the point of purchase through creative brand experiences, high-performance field execution, and data-driven retail solutions. With data- and technology-enabled omnichannel capabilities across activation, retail merchandising, field auditing, sales operations, and business intelligence, CREASIA delivers measurable and sustainable growth for manufacturers, retailers, and brands. CREASIA is a values-driven organization built on Integrity, Compassion, Excellence, and Innovation, combining creativity, people, and technology to create real business impact
KEY RESPONSIBILITIES
1) Client Ownership & Growth
- Own and manage assigned client accounts as the main business contact for both operational and commercial matters.
- Build strong, trusted, and long-term client relationships through proactive communication, responsiveness, and solution-oriented service.
- Understand client business priorities, campaign objectives, and KPIs, and translate them into effective execution plans.
- Lead monthly, quarterly, and post-campaign business reviews with clients, sharing performance results, insights, and recommendations.
- Identify opportunities for account growth, upselling, and scope expansion within existing clients.
2) Project Delivery & Execution Excellence
- Lead the end-to-end management of assigned projects/accounts to ensure execution is delivered On Time In Full (OTIF) and in line with agreed quality standards.
- Work closely with Field Operations teams to monitor and improve coverage, compliance, visibility, productivity, and execution quality.
- Anticipate operational risks and resolve issues quickly to protect delivery quality and client trust.
- Coordinate cross-functionally with Procurement, Finance, HR, and other relevant teams to ensure smooth and efficient project execution.
- Ensure all liquidation reports, project documentation, and close-out requirements are completed accurately and on time.
3) Commercial & Financial Ownership
- Own the commercial performance of assigned accounts, including revenue, gross profit, budget control, and payment collection.
- Monitor project budgets, costs, and profitability to ensure projects are delivered within approved financial parameters.
- Ensure budget variance remains within agreed limits and target GP% is achieved.
- Track billing progress and payment status in partnership with Finance, and drive collection to maintain healthy cash flow.
- Support proposal preparation, costing, and commercial planning to ensure competitiveness and profitability.
4) Reporting, Data Analysis & Business Improvement
- Review field data and convert execution results into actionable client insights and business recommendations.
- Deliver accurate, timely, and meaningful reports covering execution performance, coverage, compliance, visibility, productivity, and sales-related outcomes.
- Collaborate with the Tech/Data team to improve reporting quality, dashboard usage, and performance transparency.
- Use performance trends and post-campaign analysis to identify improvement opportunities and strengthen future execution plans.
5) Team Leadership & Collaboration
- Guide, supervise, and coach Account Executives or assigned account team members to ensure high execution and service standards.
- Align Field Supervisors and internal teams around priorities, deadlines, and client expectations.
- Build a disciplined, accountable, and client-centric team culture.
- Support the development of team capability, collaboration, and succession readiness within the account team.
QUALIFICATIONS & COMPETENCIES
Education
- Bachelor's degree in Business, Marketing, Economics, Management, or related fields.
Experience
- 4–6 years of experience in Account Management, Field Marketing, Sales Operations, Trade Marketing, or related commercial execution roles.
- Experience in FMCG, Consumer Electronics, Retail, agency, or field execution environments is highly preferred.
- Proven experience in managing multiple projects/accounts with ownership of timelines, costs, and client relationships.
- Strong understanding of budgeting, costing, profitability, and commercial performance management.
Skills
- Strong client servicing, stakeholder management, and relationship-building capability.
- Excellent communication, presentation, negotiation, and problem-solving skills.
- Strong project management and cross-functional coordination capability.
- Good commercial acumen with the ability to manage revenue, margins, and collection.
- Strong analytical and reporting skills, with proficiency in Excel, Google Sheets, and Power BI.
- Professional working proficiency in English.
Core Behaviors
- High integrity and accountability.
- Collaborative and compassionate mindset.
- Drive for excellence and continuous improvement.
- Strong sense of ownership and resilience under pressure.
- Ability to balance client needs, operational reality, and business profitability.
Why Join CREASIA
- Competitive and transparent salary and bonus structure, along with full allowances in accordance with company policy (lunch, phone, 13th-month salary, etc.)
- 100% salary during probation, with annual salary review
- Be part of a visionary company striving to be the leading service provider, delivering excellence through innovation, integrity, and compassionate leadership, while fostering employee happiness and enriching lives for all
- Work in a value-driven environment emphasizing integrity, compassion, and innovation.
- Opportunities for career growth and professional development.
- Impactful Work: Contribute to projects and initiatives that drive meaningful change for our clients and communities.
