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The Vigo

Senior Account Manager (Marketing & Integrated Communications)

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  • Posted a month ago
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Job Description

The Senior Account Manager is responsible for managing and coordinating marketing and integrated communication projects for VIGO's brands and integrated brand portfolios. This role works closely with IMC agencies, digital/social agencies, KOL/KOC agencies, production houses, and external partners to ensure campaigns are delivered in line with brand strategy, on time, within budget, and with clear business impact.

The position acts as a key connector between internal teams and external partners, ensuring seamless execution, strong brand consistency, and compliance within the beauty industry.

Key Responsibilities

1. Project Management & Agency/Partner Coordination

  • Act as the main point of contact for IMC agencies, Digital/Social agencies, KOL/KOC agencies, and production houses.
  • Develop and execute IMC briefs for brand campaigns, product launches, promotions, and seasonal campaigns.
  • Review and evaluate proposals, creative concepts, key visuals, content direction, media plans, and influencer strategies.
  • Manage project timelines, budgets, scope, and quality across multiple campaigns.
  • Monitor execution progress and proactively resolve issues with agencies and partners.

2. Internal Marketing & Brand Coordination

  • Serve as the bridge between Brand team, Trade/Commercial, E-commerce, Creative teams, and agencies.
  • Collect and consolidate internal inputs, including brand guidelines, product USPs, claims, and compliance requirements.
  • Ensure all communication aligns with brand positioning and industry regulations.

3. Content Control & Beauty Industry Compliance

  • Review and control communication content related to product claims, ingredients, and benefits, ensuring alignment with brand direction and legal regulations.
  • Review KOL/KOC content, social media content, TVCs/videos, POSM, and other marketing materials before release.
  • Collaborate with relevant stakeholders to minimize legal, regulatory, and reputational risks.

4. Campaign Performance Evaluation

  • Track and evaluate campaign performance based on KPIs such as brand awareness, engagement, traffic, and conversion.
  • Prepare campaign reports, extract insights, and propose improvements for future campaigns.

5. Agency & Partner Relationship Management

  • Build and maintain long-term partnerships with agencies and vendors in the beauty industry.
  • Conduct periodic agency performance reviews; participate in pitching processes, agency selection, and contract negotiations when required.

Job Requirements

  • Minimum 5 years of experience in Account Management, Client Service, or Project Management roles.
  • Strong preference for candidates with experience in IMC agencies, especially those who have worked with beauty, cosmetics, skincare, or aesthetic brands.
  • Proven experience managing multiple projects and campaigns simultaneously.
  • Solid understanding of IMC campaign execution processes within the beauty industry.
  • Good knowledge of Digital, Social, Influencer/KOL-KOC, and E-commerce channels (an advantage).
  • Ability to review, challenge, and refine strategy, creative concepts, and influencer plans.
  • Strong brand and commercial mindset, beyond pure execution.
  • Excellent communication, presentation, and stakeholder management skills.
  • Proactive, decisive, and able to perform well under pressure.
  • Strong project management skills, particularly in timeline and budget control.
  • Good command of spoken and written English.

Nice to Have

  • Experience leading product launches or major brand campaigns in the beauty industry.
  • Established network with beauty KOL/KOCs, agencies, and production houses.
  • Experience working client-side/in-house is a strong advantage.

Why Join VIGO!

At Vigo, we're not just growing we're evolving. You'll be part of a dynamic team that values initiative, creativity, and collaboration. We offer opportunities for personal and professional development in a fast-paced, supportive environment where your ideas and contributions truly matter.

  • Competitive Salary & Annual Adjustment: Regular salary reviews based on performance and market trends.
  • 13th-Month Bonus & Performance Incentives (Month/ Quarterly/ Annually)
  • Training, coaching, and mentoring programs to support your growth
  • Clear career progression in a young, dynamic environment
  • Friendly, energetic workplace with many opportunities for advancement
  • Regular team activities: birthdays, holidays, teambuilding events, company trips
  • Full coverage under labor law (social, health, and unemployment insurance)
  • Additional PVI health insurance: for staff and 01 independent.

Working Hours:

Monday Friday: 08:30 12:30 & 13:30 18:00 & Saturday morning: only online work

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About Company

Job ID: 139509457