Define and lead mid- to long-term brand and portfolio strategy in close alignment with regional and global teams, ensuring strong local execution.
Drive insight-led brand building initiatives and breakthrough innovations to fuel sustainable growth, increase market penetration, and strengthen category leadership.
Champion brand purpose and ensure consistent brand delivery across all consumer touchpoints.
Own the integrated business planning process, translating strategic priorities into clear annual plans, budgets, and execution roadmaps.
Lead strong omni-channel execution across digital and traditional platforms, with rigorous performance tracking and continuous optimization.
Review business performance regularly and make clear decisions to accelerate, adjust, or stop initiatives based on impact and ROI.
Lead, coach, and develop a marketing team, fostering a high-performance, consumer-centric, and data-driven culture.
Build marketing capabilities, support succession planning, and drive change with speed and agility.
Act as a strategic business partner to Sales, Finance, Supply Chain, and R&D to deliver profitable, long-term growth.
Requirements
12+ years of progressive marketing experience, with solid exposure to senior nationwide-level roles.
Strong background in brand development, portfolio management, and category leadership within competitive markets.
Proven ability to drive growth with clear ownership of commercial results and P&L exposure.
Strategic yet hands-on leader with strong execution discipline and decision-making capability.
Effective influencer with strong stakeholder management and change leadership skills in matrix organizations.
Agile, open-minded, and resilient, with a passion for developing high-performing marketing teams.
Fluent in English and comfortable working with regional and global stakeholders.
