I. Job Duties:
Brand Strategy & Development
- Build and oversee the brand strategy to ensure strong, consistent and distinctive brand positioning across all customer touchpoints.
- Develop year-round strategic marketing themes and cross-channel campaigns to support new product launches, service offerings, promotions and brand-led initiatives.
- Lead the creation and enhancement of private-label products, packaging concepts and branded merchandise.
Creative Direction & Communication Management
- Manage the full creative process for brand communication, including media planning, campaign ideation and execution for new location launches and category-driven promotions.
- Collaborate with relevant departments to craft compelling marketing concepts, and evaluate post-campaign performance to optimize future initiatives.
Business Development & Revenue Generation
- Guide the Business Development and Marketing team to achieve targeted service revenue, advertising income and partnership-based growth opportunities.
- Shape the long-term strategy for e-commerce platforms and customer engagement systems, including loyalty programs and customer relationship management initiatives.
Market Insights & Competitive Analysis
- Conduct regular market and consumer intelligence studies to stay ahead of emerging marketing trends and monitor competitors brand activities, communication strategies and innovations.
Cross-functional Collaboration & Project Execution
- Work closely with product/category teams and other internal departments to deliver effective campaigns, membership growth programs and corporate events aligned with company objectives.
- Manage the department's annual budget, ensuring optimal allocation of resources and cost efficiency.
II. Qualifications:
- A bachelor's or master's degree in Marketing or another relevant discipline.
- A minimum of 10 years of substantial experience in a comparable role, including at least 5 years in a leadership.
- Strong commercial acumen with the ability to make decisions that support business growth.
- Deep understanding of emerging market trends and the capability to interpret how these shifts influence consumer attitudes and behaviors.
- Proven ability to transform creative concepts into practical, real-world brand experiencesparticularly in integrating digital and physical touchpoints to deliver a seamless user journey.
- Outstanding communication and interpersonal skills, with demonstrated strengths in negotiation, influencing various stakeholders and managing cross-functional relationships.
- High proficiency in English, both spoken and written.
