KEY RESPONSIBILITIES
Customer Segmentation and Insights
- Develop advanced customer segmentation models based on behavioural, demographic, and psychographic data.
- Use data-driven insights to create targeted marketing strategies and personalized customer journeys.
- Collaborate with data science teams to leverage predictive analytics for better customer targeting and engagement.
Market Research and Competitive Analysis
- Conduct in-depth market research to understand customer needs, preferences, and industry trends.
- Monitor competitors strategies and identify opportunities to differentiate FE Credits offerings.
- Translate research findings into actionable marketing strategies to improve customer acquisition and retention.
Digital Marketing Strategy and Execution
- Develop and implement a comprehensive digital marketing strategy to achieve customer acquisition, retention, and engagement goals.
- Manage digital campaigns across channels such as paid search, display advertising, SEO, email, and mobile marketing.
- Leverage performance analytics to optimize digital marketing spend and maximize ROI.
- Partner with product teams to create and promote financial products that meet customer needs.
Communication and Brand Management
- Oversee all customer communication initiatives, ensuring consistent messaging across channels.
- Strengthen the brands digital presence by developing compelling content strategies for blogs, email newsletters, and digital ads.
- Ensure alignment between marketing communications and the companys overall mission and values.
Social Media Strategy and Management
- Lead the development and execution of social media strategies to build brand awareness and foster customer engagement.
- Monitor social media trends and implement innovative approaches to enhance customer interactions.
- Manage reputation and handle customer feedback on social media platforms to maintain a positive brand image.
Team Leadership and Collaboration
- Lead, mentor, and develop a high-performing digital marketing team.
- Foster collaboration between marketing, product, technology, and sales teams to ensure alignment with business goals.
- Work closely with external agencies, vendors, and partners to execute campaigns and projects effectively.
REQUIREMENTS
- Bachelors or Masters degree in Marketing, Business Administration, Communications, or a related field.
- 8+ years of experience in digital marketing, with at least 3 years in a leadership role.
- Proven experience in customer segmentation, market research, and campaign management, preferably in the financial services or consumer finance sector.
- Demonstrated success in managing multi-channel digital marketing strategies and delivering measurable results.
Technical Skills:
- Strong knowledge of digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, and marketing automation tools.
- Proficiency in analytics tools (e.g., Google Analytics, Tableau) to measure and optimize performance.
- Experience with CRM systems and customer data platforms (CDPs) for segmentation and personalization.
Soft Skills:
- Strategic thinker with excellent analytical and problem-solving skills.
- Strong leadership and team management abilities.
- Excellent communication and presentation skills.
- Creative mindset with a focus on customer-centric marketing.
