The (Senior) Executive, Marketing (Digital) is responsible for developing and delivering integrated digital and PR communications to enhance brand presence. This role owns the planning and execution of end-to-end digital campaigns, ensuring alignment with the overall marketing strategy to enhance brand awareness, increase footfall, and support revenue growth across the retail podium.
Responsibilities
- Plan, implement, and monitor monthly and quarterly digital marketing campaigns to gain brand awareness, drive traffic to the tower and retail podium, support tenant sales, and contribute to office leasing objectives.
- Manage and oversee content across all digital platforms, including social media (Facebook, Instagram, Zalo, TikTok, YouTube), website, digital screens, WiFi marketing, email marketing, e-newsletters, mobile/SMS marketing, and CRM channels.
- Develop and execute effective PR and digital communication plans.
- Create and manage engaging content for digital campaigns.
- Provide support on digital channels aligned with overall marketing activities (events, activation and promotions).
- Implement, manage, and optimize paid media campaigns (Meta, Google, TikTok, etc.); track, analyze, and report performance against KPIs and ROI targets.
- Monitor and analyze market trends, customer insights, and competitors activities to inform campaign strategies and improvements.
- Manage and coordinate with external agencies (digital, media, creative) to ensure quality execution and alignment with brand direction.
- Undertake other marketing-related projects and duties as assigned.
Qualifications
- Strong content creation and copywriting skills in both Vietnamese and English.
- Creative mindset with the ability to develop engaging marketing and communication initiatives.
- Strong organizational and project coordination skills, with the ability to manage multiple priorities effectively.
- Attention to detail and commitment to delivering high-quality work.
- Analytical thinking and problem-solving capabilities.
- Effective interpersonal, communication, and stakeholder management skills.
- Experience in digital marketing, PR, communications, content marketing, or related fields. Equivalent transferable experience from other industries or functions will also be considered.
- Working knowledge of digital marketing channels and tools, such as social media platforms, content marketing, SEO/SEM, Google Ads, Google Analytics, and digital marketing performance metrics.
- Familiarity with graphic design tools, website content management, HTML, or a willingness to learn and develop these skills.
- Experience in photography, video production, and/or Adobe Creative Suite is an advantage but not required.
- Strong written and verbal communication skills in Vietnamese and English.
- Ability to work independently and collaboratively in a dynamic environment, managing competing priorities and meeting deadlines.
- Strong presentation, analytical, and problem-solving skills.
- Demonstrated ability to take ownership of projects, influence stakeholders, and drive initiatives to completion.
