Support to deliver Brands objectives and category development for assigned channel
Generate channel/ customer/shopper insights in related channel
Work with MKT/ CAT/ CD team to execute category/brand guidelines in related formats by customer based on category focus, brand J2BDs, consumer/shopper/customer insights and demand space to drive channel growth
Own execution new Launch plan and build New products in 6 months with KPI, tracking and action plans accordingly
Responsible for category development per sub channel: Pack/mix/Pricing & Revenue management and or portfolio initiatives
Tracking & monitoring the budget: A&M, POSM production, TOT etc.
Customers JBP
Support and ensure for Insight-based Joint business planning activities per top customers, per ITM alignment
Responsible for customized big events of top customers (in JBP) fitting with channel insight/customer strategy, shopper insight & brand strategies
Work with CD team to get feedbacks on plan and insights of market/ customers
Others:
Other ad-hoc requests to support business
Other tasks as assigned by Line Manager
Comply with SPVB standard, strategy & policy.
Requirements
Bachelor graduation in relevant majors.
Strong knowledge of MT channel
Shopper Understanding per Sub Channel; Insight activator; Digital marketing understanding, Category Management & Development including Revenue mangagement
Brand marketing, customer marketing or sales experience in an FMCG environment
Capability in analysis channel/ brand/ price/ pack trends in related channel vs total industry.
Strategic thinking, strong analytical, problem solving skills
