***Prior experience within the B2B Trade Show /Exhibitions industry is mandatory***
Role Overview
The Event Director / Show Director is responsible for the end-to-end ownership, strategy, execution, and commercial success of a B2B trade show or portfolio of events. This role leads cross-functional teams across sales, marketing, operations, and content to deliver high-quality, revenue-driven, and industry-relevant events.
Key Responsibilities
1. Event Strategy & Leadership
- Define and execute the overall vision, positioning, and growth strategy for the event(s)
- Develop annual business plans, including revenue targets, audience development, and market expansion
- Identify new opportunities for product extensions, features, or regional launches
- Monitor industry trends, competitor activity, and market demand to ensure event relevance
2. Commercial Ownership
- Own full P&L responsibility for the event(s)
- Drive revenue through exhibitor sales, sponsorships, partnerships, and ancillary revenue streams
- Work closely with the sales team to define target accounts, pricing strategy, and sales campaigns
- Negotiate high-value deals with key clients and strategic partners
- Ensure delivery of revenue targets and profitability goals
3. Content & Programming
- Oversee the development of high-quality conference agendas aligned with industry needs
- Curate speakers, topics, and advisory boards
- Ensure content drives delegate acquisition, exhibitor value, and thought leadership positioning
- Collaborate with industry stakeholders, associations, and subject matter experts
4. Marketing & Audience Development
- Work with marketing teams to define audience acquisition strategies
- Drive growth of qualified attendees, buyers, and stakeholders
- Ensure strong brand positioning through digital, PR, and campaign strategies
- Align messaging across all channels to support commercial and content goals
5. Operations & Delivery
- Oversee event operations, logistics, and onsite execution
- Ensure smooth coordination across internal teams and external vendors
- Maintain high standards of event quality, safety, and attendee experience
- Manage timelines, budgets, and resource allocation effectively
6. Stakeholder & Partner Management
- Build and maintain relationships with key industry stakeholders, government entities, sponsors, and exhibitors
- Act as the primary senior representative of the event(s) in the market
- Engage with partners to enhance event credibility and reach
7. Team Leadership
- Lead, mentor, and develop cross-functional teams (sales, marketing, operations, content)
- Set clear KPIs, performance expectations, and accountability frameworks
- Foster a high-performance, collaborative, and results-driven culture
Key Requirements
Experience
- Proven experience in B2B trade exhibitions, conferences, or large-scale business events
- Strong track record in event leadership, commercial ownership, and revenue generation
- Experience managing P&L and delivering multi-million-dollar events
- Background in international or regional event portfolios is highly desirable
Skills & Competencies
- Strong commercial acumen and negotiation skills
- Strategic thinking with the ability to translate vision into execution
- Leadership and team management capabilities
- Excellent stakeholder management and communication skills
- Analytical mindset with ability to interpret market data and performance metrics
- Ability to work under pressure and manage multiple priorities
Education
- Bachelor's degree in Business, Marketing, Communications, or related field (or equivalent experience)
Key Performance Indicators (KPIs)
- Revenue targets (exhibitors, sponsorships, partnerships)
- Profitability / P&L performance
- Exhibitor and attendee satisfaction
- Audience growth and quality
- Content quality and engagement
- Timely and successful event delivery
Personal Attributes
- Results-driven and commercially minded
- Entrepreneurial and proactive
- Highly organized with attention to detail
- Collaborative and influential leader
- Adaptable and resilient in a fast-paced environment
***We will be shortlisting candidates within the next two weeks. If you do not hear from us during this time, it means your profile has not been selected on this occasion. We truly appreciate your interest and the time you invested in applying.
Please feel free to continue checking our website and LinkedIn page for future opportunities that may be a great fit for you.****
