Director of Brand & Communications

Company: Our client is a Startup Studio founded with the mission of turning ideas into real startup products. The studio brings together creative, technology, and business teams to rapidly explore, design, and validate new ideas through fast market experiments. Currently operating at a pace of one idea every six weeks, the studio aims to scale to two projects per month and become a high-performing startup experimentation engine.

Office:Dreamplex 42 Ng Quang Huy, HCMC

Working time: Monday - Friday (9AM-6PM, Hybrid 1 day/week)

Salary: upto 70Mil VND Gross/Month

Languages: English speaking

The Director of Brand & Communications owns how the company thinks, speaks, and shows up across all channels. This role is responsible for building and maintaining a clear, credible, and differentiated brand narrative, ensuring consistency across internal and external communications.

Core Responsibilities

1. Brand Narrative & Positioning

- Own the company's brand positioning, value proposition, and messaging architecture

- Define and maintain brand voice, tone, and language guidelines

- Ensure all communications reinforce a single, coherent narrative

- Translate complex ideas into simple, compelling stories

2. Writing & Content Leadership

- Set the editorial direction across all channels

- Personally write and/or edit:

Founder narratives and thought leadership

Long-form articles, essays, and reports

Website and product messaging

Key announcements and strategic documents

- Maintain a high bar for clarity, structure, and substance in all written output

3. Omnichannel Communications

- Own messaging consistency across:

Website

Social media

Editorial content

PR and external communications

Internal communications

- Define what each channel is forand what it is not

- Ensure message adaptation without message dilution

4. External Communications & Reputation

- Lead PR strategy, key announcements, and media narratives

- Support partnerships and launches with clear, aligned messaging

- Protect and strengthen brand credibility over time

5. Internal Communications

- Shape internal narratives that reinforce vision, strategy, and priorities

- Help teams understand why decisions are made, not just what is decided

- Act as a clarity layer between leadership and the organization

6. Cross-Functional Collaboration

- Work closely with:

Founders (strategy narrative)

Research (insight story)

Design (words before visuals, not after)

Product (value articulation, not feature dumping)

- Ensure communication supports long-term brand equity, not short-term noise

- 8+ years in brand, communications, editorial, or narrative-driven roles

- Exceptional writing and editing skills (this is non-negotiable)

- Strong strategic thinking and positioning ability

- Proven experience owning brand voice across multiple channels

- Ability to work directly with senior leadership and challenge unclear thinking

- Comfort with ambiguity and early-stage environments

- Background in journalism, strategy, editorial, consulting, or brand leadership

- Experience building a brand from zero or repositioning an existing one

- Experience working with research-driven or product-driven teams

- High taste level and low tolerance for fluff

- Full statutory benefits in Vietnam

- Performance bonus.

Why you'll love working here

- Your identities ship into real products and campaigns quickly.

- High autonomy with streamlined processes and fast decisions.

Founder / CEO

1-2 vng phng vn cng Founder/CEO