We're looking for an SEO-focused Digital Marketing Strategist to join our Marketing department. You are an expert in Search Engine Optimization with a performance mindset, highly adaptable to the evolving search landscape of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
Your primary responsibility will be managing and growing our portfolio of organic search accounts. However, as a versatile marketer, you will also provide ad-hoc support on paid media campaigns and other digital initiatives when needed. You thrive on using data, platforms, and experimentation to drive results.
Key Responsibilities
- Lead SEO, AEO, and GEO strategy and execution for a dedicated portfolio of accounts, including technical audits, keyword strategy, content optimization, and link buildin.
- Develop and drive organic growth strategies designed to maximize visibility across traditional search engines (Google, Bing) as well as AI answer engines and generative discovery platforms (ChatGPT, Perplexity, Gemini, Google AI Overviews).
- Optimize website architecture and content structures specifically to satisfy AI crawler intent, informational citation models, and conversational search queries.
- Support paid media campaigns (Google Ads, Meta, TikTok, LinkedIn) on an ad-hoc basis, assisting with setup, optimization, or management as team workload requires.
- Use analytics and tracking platforms (e.g., GA4, Looker Studio, Hotjar) alongside emerging AI visibility tools to track performance and derive actionable insights.
- Collaborate cross-functional with creative, tech, and client servicing teams to deliver cohesive campaigns.
- Leverage MarTech tools such as HubSpot or ActiveCampaign for automation and reporting.
- Stay deeply ahead of trends in search algorithms, AI in search (SGE/GEO), LLM training behaviors, and performance marketing updates.
Qualifications:
- At least 2 years of experience in digital marketing, with a strong specialization in SEO, ideally within an agency environment.
- Proven track record in managing successful SEO campaigns (improving rankings, traffic, and conversions) and early experimentation with AI search optimization frameworks.
- Strong technical SEO knowledge and familiarity with tools like SEMrush, Ahrefs, Screaming Frog, and Google Search Console.
- Familiarity with tracking or optimizing for LLMs/generative engines (e.g., structuring data for AI citations, conversational keyword research).
- Working knowledge of paid media platforms (Google Ads, Meta Ads) and a willingness to handle ad-hoc performance marketing tasks.
- Hands-on experience with GA4, Looker Studio, and A/B testing platforms.
- Comfortable working with data and translating insights into strategies.
- Excellent communication and presentation skills.
