About the role
Crossian is a high-growth technology-driven e-commerce business. Founded in 2020, Crossian has created a fast-paced and dynamic environment, enabling our team to achieve an impressive cumulative average growth rate of over 1000% in less than 4 years. Our success is driven by our passionate people, and our mission is to build direct-to-consumer brands and increase customer lifetime value (LTV).
As our Marketing Specialist, you will lead the planning and execution of data-driven advertising campaigns across platforms such as Meta, Google, TikTok, Pinterest, and especially AppLovin. Your role will be critical in scaling customer acquisition, improving retention, and driving revenue growth. We are looking for someone who not only has strong hands-on experience in performance marketing but also excels in English communication to work seamlessly in a fast-paced, global team.
What you will do
- Strategize and execute full-funnel performance marketing campaigns across key platforms (Meta, Google, TikTok, Pinterest, AppLovin, etc.) to acquire new customers and increase customer lifetime value.
- Plan, launch, monitor, and continuously optimize ad campaigns, focusing on cost efficiency and measurable ROI.
- Analyze campaign performance deeply to track KPIs (CPI, ROAS, CVR, retention, etc.), uncover insights, and propose clear optimizations.
- Collaborate closely with cross-functional teams including creatives, analytics, and product to align on campaign goals and execution.
- Stay updated on industry trends, algorithm changes, and best practices to ensure we stay ahead in the digital advertising space.
- Constantly A/B test ad creatives, audience segments, placements, and bidding strategies to enhance performance.
- Prepare and present regular campaign performance reports with actionable insights and learnings.
What we are looking for
- 3 years of hands-on experience in performance marketing, with a proven track record of running data-driven campaigns on AppLovin or similar platforms (e.g. Unity, ironSource, Google UAC, TikTok).
- Excellent English proficiency
- Strong analytical mindset and ability to extract insights from data to guide campaign decisions.
- Familiarity with tracking tools (Appsflyer, Adjust) and deep understanding of metrics such as CPI, ROAS, retention, LTV.
- Experience in e-commerce, gaming, or mobile apps is highly preferred.
- Self-driven, detail-oriented, and comfortable working in a fast-paced, performance-focused environment.
- Bachelors degree in Marketing, Business, Data Analytics, IT, Economics, or any related field.
What you can expect
At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
- Well-trained program by our marketing experts, from technical skills by our seniors to soft skills by our team leads and managers
- Clear & transparent career development and promotion opportunities, excel to team lead position within 1-2 years
- Attractive salary, bonus, fair and transparent scheme, income up to $7000/month (basic salary up to $2000 depending on capacity)
- Opportunities for internal rotation & master all key digital marketing platform from Google, Meta to Tiktok, Pinterest and many more
- Flexible, non-binding working time and space according to office hours
- Full salary during probation
- 12 days work-from-home & 12 days of paid annual leave
- Global health insurance package for yourself
- Guaranteed 13th month salary
- Quarterly bonus & Year-end bonus as part of our profit sharing program
- A Pantry & a Crossian Cafe stocked with goodies, ready to serve
- Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events
- General company T&D Program
- Other benefits in accordance to Company&aposs Policy and Vietnam Labor Laws
