Digital Marketing - Media Planning & Performance

Digital Marketing Manager – Media Planning & Performance (Remote, Vietnam)

We're hiring a Digital Marketing Manager who plans and execut. This is not a basic execution role — we need someone who can build a media strategy from scratch, own the numbers, and make confident decisions without being told what to do.

This is a work-from-home position with strict expectations. Core hours are 10:00 AM – 7:00 PM (SGT)

You might need to work on sat if things are not completed and also after office hours. (Only for urgent task)

Startup environment that focuses Real Estate ads:

• monthly starts from 500-700 SGD (only apply if you're comfortable with all terms)

Online presence is tracked. You are expected to be reachable, responsive, and proactive throughout the entire working day. Slow replies, going quiet mid-day, or waiting to be chased for updates are not acceptable. A 3-month probation period applies — responsiveness, communication quality, and output will be evaluated closely.

What you'll do:

• Build full-funnel media plans — channel mix, budget allocation, audience targeting, and campaign phasing
• Define KPIs before spend begins and report against them honestly
• Make strategic decisions on when to scale, cut, or test new channels
• Brief creative and copy teams with data-backed direction
• Surface performance insights proactively — own the narrative, not just the numbers
• Able to optimize the ads effectively and need no needed guidance

What we're looking for:

• 3–4 years in digital marketing with a clear progression from execution into planning
• Proven experience building media plans — not just managing live campaigns
• Fluent across Meta/IG Ads, Google Ads, and TikTok Ads
• Strong command of key metrics: CPM, CPC, CTR, CPA, ROAS, MER, Blended CAC, Hook Rate, Hold Rate, CVR, and Frequency
• Strong written and spoken English — all reporting and communication is in English, non-negotiable
• Able to work independently, stay organised, and thrive in a fast-moving environment

Bonus points if you have:

• Digital marketing agency experience — managing multiple clients under real pressure
• Speed and detailed in your task