Job Description:
- Own end-to-end growth strategy to drive traffic, sign-ups, conversions, and revenue across apps and webs beyond installs or lead forms.
- Manage and optimize performance channels (Paid Ads, SEO/SEM, Affiliate, Email, and new channels) with a strong focus on CAC, ROI, LTV, and scale efficiency.
- Continuously optimize campaigns by platform, product, and funnel, adapting to algorithm changes and unlocking new growth opportunities.
- Own tracking and attribution (Adjust, AppsFlyer), ensuring full-funnel visibility and accurate measurement of marketing impact.
- Lead A/B and multivariate testing across creatives, audiences, and funnels; rapidly iterate based on performance insights.
- Actively manage and rebalance budgets across channels on a near-daily basis to maximize performance.
- Analyze data and consumer behavior to identify trends, optimize conversion, and inform growth decisions.
- Collaborate cross-functionally with Product, Tech, Data, Design, and external partners to deliver growth initiatives effectively.
- Stay ahead of digital trends with an agile, test-and-learn mindset to drive continuous growth.
- Monitor and evaluate website analytics, KPIs and campaign metrics to measure the effectiveness of marketing activities. Provide reports and recommendations for improvement.
- Maintain a strong understanding of our target market, customer journey, and competitive landscape to identify new opportunities and recommend strategies for growth.
Qualifications and requirements:
- Bachelor's degree in marketing, communications, business, or a related field
- 5+ years of experience in Growth / Performance Marketing or User Acquisition, with proven impact on revenue, CAC, and conversion.
- Hands-on expertise across paid channels, SEO/SEM, affiliate, email, and social, with the ability to scale and explore new channels.
- Strong experience in tracking & attribution (AppsFlyer / Adjust) and full-funnel measurement across app and web.
- Deep understanding of ad platforms and algorithms, with proven A/B testing and creative optimization experience.
- Ability to leverage AI tools to improve productivity, efficiency, and marketing performance.
- Data-driven mindset, comfortable with CAC, ROI, LTV, retention, and performance analytics.
- Strong execution, prioritization, and cross-functional collaboration skills.
- Entrepreneurial, growth-oriented mindset with a test-and-learn approach.
Our Benefits
- Competitive compensation including a 13th-month wage and up to 3 months of performance-based bonus.
- Laptops and other needed devices are currently supplied to all employees.
- BE Corp allowance is allocated for using services such as transportation, food, and passenger car bookings in Be application.
- Annual health checks and premium medical healthcare (PTI) after probation.
- 15 days of annual leave is applied for the entire employees.
- Company trips, team-building activities, and happy hour events are organized on a quarterly or annual basis.
