Digital Marketing Manager

Position: Digital Marketing Manager

Location: HCMC

Department: Marketing

About the Role

This role is to drive scalable customer acquisition and revenue growth through data-driven marketing.

Key Responsibilities

1. Performance Strategy & Channel Ownership

• Own and manage paid acquisition channels, including: Facebook, Google Ads, Zalo, TikTok (if applicable), CRM channels (SMS, Email) for conversion optimization
• Define channel strategy, budget allocation, and scaling approach
• Identify opportunities to improve customer acquisition and revenue growth

2. Campaign Execution & Optimization

• Launch, manage, and continuously optimize performance campaigns
• Design and test creatives, targeting strategies, and landing flows
• Run A/B testing across ads, audiences, and messaging to improve results
• Ensure campaigns are optimized for conversion, retention, and LTV, not just traffic

3. Performance Tracking & Analytics

• Track and report key metrics
• Build dashboards and maintain clear performance visibility
• Use data to drive decisions and optimize spend efficiency

Key Requirements

Work Experiences

• 3-5 years of experience in performance marketing, growth, or digital marketing
• Proven track record managing paid acquisition at scale
• Experience in e-commerce, marketplace, or B2B platforms is preferred

Mindset

• At Buymed, we value outcomes over intentions, and we expect our leaders to be practical, decisive, and grounded in execution. Feel free to review our approach to work and expectations at: Work at Buymed - What We Expect