Digital Marketing Executive

I. About KAPLA

KAPLA – Creative American English is a fully foreign-owned English language center system equipped with modern facilities and an advanced curriculum.

With the motto A Superior Start – A Generation of Excellence, KAPLA is committed to delivering true educational value. KAPLA's mission is to contribute to the development of young Vietnamese generations with a strong foundation of skills and knowledge, enabling them to become outstanding individuals in various fields such as economics, society, science, arts, and technology.

As a reputable educational organization, KAPLA strictly complies with legal obligations and employee benefits, including lawful employment contracts, timely salary payment, transparent policies and benefits, tax and social insurance contributions based on 100% of salary, as well as clear KPI and bonus policies.

II. Job Responsibilities

• Conduct market research, analyze customer insights, and deeply understand products/services to develop suitable advertising strategies.
• Plan and implement advertising campaigns on platforms such as Google Ads, Facebook Ads, and TikTok Ads.
• Set up, manage, and optimize advertising campaigns based on the allocated budget.
• Collaborate in developing content ideas, visuals, or videos for advertising campaigns.
• Monitor, analyze, and optimize advertising metrics such as CPC, CPM, CPA, Conversion Rate, etc. to improve campaign performance.
• Plan daily/monthly advertising budgets and ensure assigned targets are achieved.
• Monitor and evaluate campaign effectiveness, then propose improvement solutions.
• Stay updated on the latest trends, technologies, algorithms, and policy changes of advertising platforms.
• Coordinate with related departments such as Content, Design, and Sales to implement and optimize marketing activities.

III. Job Requirements

• At least 1 year of experience in running ads on one of the following platforms: Google Ads, Facebook Ads, or TikTok Ads.
• Ability to independently plan and execute advertising campaigns based on assigned objectives.
• Proficient in online marketing advertising tools and able to optimize campaigns for high performance.
• Creative mindset in advertising content, with the ability to propose ideas for visuals, videos, or ad copy.
• Strong data analysis skills, with the ability to monitor metrics and adjust advertising strategies based on real data.
• Good aesthetic sense and sensitivity to advertising visuals and content.
• Candidates with experience in managing large advertising budgets or working in industries such as aesthetics, education, or beauty are preferred.
• Enthusiastic, hardworking, and highly responsible at work.
• Honest, willing to learn, with good communication and teamwork skills.

IV. Benefits

• Working Environment: Work in a modern American-standard English language center system with young and dynamic colleagues.
• Training: Receive in-depth guidance on Performance Marketing and marketing mindset in the education industry.
• Employee Benefits: Full social insurance contribution, public holidays/Tet holidays in accordance with regulations, and annual company trip.
• Scholarship: Tuition fee incentives for English courses at KAPLA for employees relatives/children.

V. Application Information

Email: [Confidential Information]

Email Subject: [KAPLA] – Digital Marketing – [Full Name]