The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.
Responsibilities
- Plan, execute, monitor, and optimize digital marketing campaigns across multiple platforms (Google, Facebook, TikTok, Zalo, etc.) to generate a consistent flow of qualified leads.
- Collaborate closely with cross-functional teams (Content, Creative, CRM, Telesales, IT, Power BI, etc.) or external agencies to deliver effective campaigns.
- Track performance, prepare campaign reports, and provide insights or recommendations for optimization.
- Stay updated on new digital tools, AI applications, and automation solutions to enhance performance efficiency
- Research and analyze customer needs, market trends, and product features to propose relevant campaign tactics, content angles, and targeting approaches.
- Manage administrative tasks, including preparing paperwork, reviewing contracts and payments, and ensuring, optimizing proper documentation processes.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related fields.
- Minimum 4 years of experience in Digital Marketing with hands-on experience managing and optimizing campaigns across major ads platforms such as Google, Facebook, TikTok, Zalo.
- Proficiency in analytics and automation reporting tools (Google Analytics, Google Tag Manager, Power BI/Google Looker Studio, Excel/Google Sheets).
- Experience in the education or service industry is an advantage.
- Detail-oriented, proactive, result-driven, able to perform well under pressure and meet deadlines.
- Be confident in Vietnamese communication and able to communicate in basic English when needed.
