Senior Digital Marketing Executive

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Responsibilities

Create, manage analyze and increase performance of digital paid media campaign in accordance with marketing & communication strategy.

Create & align SEO strategies for websites & manage SEO performance and create new value for business. Identify user trends and insights, and optimize spend and performance based on the insights.

Conduct websites, digital assets and marketing channels performance analysis with proposals for further growth. Utilize strong analytical capacity to evaluate end-to-end customer experience across multiple channels and customer touch points, instrument's conversion points and optimize user funnels.

Implement market research about marketing trends, user demands change and competitor analysis to explore applicable user growth marketing opportunities and diversified user growth channels/model.

Develops, and executes communications plan in alignment with brand/ product goals.

Work closely and collaborate with cross-functional teams to deliver promotion campaigns on Website, MiniApp for key customers.

Cooperate with external marketing agencies and/or internal partners to achieve business/ campaign objectives

Project management including planning, execution, data monitoring & analysis

Manage Budget of project

Qualifications

Experience

Demonstrable experience managing SEO, SEM, marketing database, email, paid media campaign. Familiarity with B2B and B2C advertising and communication campaign.

Experience working with data sets, CRM or CDP is a plus.

Experience in developing & optimizing landing pages, website, digital asset and user funnels

Proven work experience in Digital & Social Media Marketing (2-3 years). Strong knowlege of Social Media management including Facebook, TikTok, Zalo, etc.

Required Skills/ Abilities

Minimum 3years of experience in Digital Marketing, with at least 1 years in a Senior role or equivalent

Hands-on experience managing and optimizing campaigns across multiple platforms (Google Ads, Facebook Ads, TikTok Ads, Zalo Ads, etc.)

Strong knowledge of performance marketing, tracking, attribution models, and key metrics (CPL, CPA, ROAS, etc.).

Have a solid foundation and experience working with website analytics tools. Hands-on experience with web content management tools

Business-minded with a can-do attitude, strong analytical and numerical skills, and proven experience in budget management and data-driven decision-making

Have attention to detail & Can plan in advance, but also quickly adapt new requirements

Strong proficiency in Vietnamese communication and a good level of English

Able to work under high pressure & meet deadlines