Digital Marketing Executive

2-4 Years

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Early Applicant

Job Description

Job Description

1. Paid Advertising (Paid Ads)

Plan, execute, and optimize advertising campaigns on Facebook Ads, TikTok Ads, and Shopee Ads to achieve revenue and ROI targets
Monitor key performance metrics such as CPC, CPA, ROAS, and Conversion Rate
Conduct A/B testing on creatives (content, images, videos) and audience segments to improve campaign performance
Manage advertising budgets on a monthly/quarterly basis

2. E-commerce Operations Shopee & TikTok Shop

Plan and execute promotional campaigns in alignment with platform schedules (Mega Sale, Flash Sale, etc.)
Coordinate with logistics/warehouse teams to ensure smooth order fulfillment
Collaborate with internal teams to manage customer care via CRM and implement retention programs
Analyze sales data and propose growth strategies

3. Content & Creative for Ads

Collaborate with the team to develop advertising creatives (images, short videos) tailored to each platform

4. Analytics & Reporting

Requirements

Hands-on experience in running digital advertising campaigns with strong understanding of performance metrics and data optimization
Experience in operating Shopee and/or TikTok Shop
Strong analytical skills with the ability to interpret data and identify issues
Good understanding of consumer behavior on E-commerce platforms
Proactive, responsible, and result-oriented mindset
Experience in F&B or FMCG industry is a plus

Compensation & Benefits

Other Benefits

Company trips, team building, and internal activities (depending on business performance)
Full ownership in executing Ads and E-commerce operations within the approved budget
Clear career path to Digital Marketing Lead / E-commerce Lead
Opportunity to work in a dynamic F&B environment with strong learning and multi-skill development
Internal training, industry events, and professional workshops
Young, creative, and open-minded working environment

Location: H Ch Minh