Job Description:
1. Campaign Execution & Optimization:
Directly operate and optimize daily performance advertising campaigns on key platforms:
- Shopee Ads: Keyword Ads, Discovery Ads, Shop Ads.
- Shopee Offsite CPAS: Coordinate the setup and execution of CPAS campaigns on the Meta ecosystem.
- TikTok Ads: Deploy campaigns focused on optimizing GMV, Video Shopping Ads (VSA), and specialize in Live Shopping Ads (LSA) for brand livestream sessions.
- Budget Management & Allocation: Closely monitor daily spending, ensure cost optimization, and commit to achieving target KPIs.
- Continuous A/B Testing: Enhance ad performance through regular testing of elements: Creatives, Copywriting, Audience targeting, and Bidding strategy.
- Livestream Ads Operation: Set up multi-stage advertising plans for live sessions:
- Pre-live: Attract and drive waitlist traffic.
- In-live: Accelerate traffic and stimulate real-time engagement.
- Post-live: Retarget to maximize order conversion rates.
2. Analytics & Reporting:
- Track, consolidate data, and prepare periodic reports (Daily/Weekly/Monthly) according to department standards.
- Manage and conduct in-depth analysis of core performance metrics: Spend, Impressions, CTR, CPC, Conversion Rate, Orders, GMV, CPO, CIR, ROAS.
- Proactively propose solutions to improve and optimize campaign effectiveness to the Team Lead based on actual data.
3. Collaboration & Growth:
- Work closely with internal teams (Account, Creative) to ensure consistency in communication messaging and brand image orientation.
- Continuously update on new trends, algorithms, features, and advanced ad formats from Shopee and TikTok.
- Actively participate in internal training programs to enhance professional capabilities and career growth.
JOB REQUIREMENTS
Experience & Professional Skills:
- Experience: A minimum of 02 years of hands-on experience in running e-commerce advertising campaigns. Priority is given to candidates with experience working at E-commerce Agencies or In-house Brands.
- Mandatory Skills: Proficiency in Shopee Ads and TikTok Ads Manager tools.
Major Plus:
- Hands-on experience in deploying CPAS and Livestream Ads (LSA).
- Experience consulting/deploying for clients in the FMCG or Health & Beauty industries.
- Analytical Mindset: Strong ability to read, understand, and analyze the nature of Performance Marketing metrics.
Mindset & Cultural FFit
- Meticulous, detail-oriented, possess strong logical thinking, and have a passion for working with data.
- High sense of responsibility, proactive at work, and not afraid to experiment with new optimization methods.
- Ability to perform well under pressure, maintaining work progress during Mega Sale campaigns and peak Livestream shifts.
BENEFITS & PERKS:
- Competitive Salary: 10,000,000 VND – 14,000,000 VND (Negotiable based on ability) + Performance Bonus.
- Flexible Working Arrangement: Work from the office from Monday to Thursday, flexible Work From Home (WFH) on Fridays.
- Annual Leave: 15 annual leave days/year + 01 special leave day for your birthday.
- Bonuses & Perks: 13th-month salary, Lunar New Year bonus, major holiday bonuses, and participation in the annual Company Trip.
- Insurance: Full contribution to Social Insurance, Health Insurance, and Unemployment Insurance as strictly required by Vietnamese Labor Law.
