Digital Marketing Data Analyst

Getz Group

Da Nang, Vietnam

2-4 Years

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Posted 2 days ago
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Job Description

Getz is looking for a Digital Marketing Executive to own and optimise our integrated digital marketing channels while strengthening our analytics capabilities to improve marketing ROI and support our business growth.

This role combines campaign execution with analytical ownership. The expectation is not only to generate data, but to interpret it and provide clear recommendations that improve marketing efficiency and revenue outcomes. You play a key role in improving conversion performance and cost stability across the marketing funnel. You will work closely with the Marketing Manager and Sales Team to ensure acquisition efforts align with revenue targets and business growth objectives.

KEY RESPONSIBILITIES

1) Digital Marketing Campaign Setup and Management

Set up, structure and manage ad campaigns across the required platforms (Facebook/ Instagram / /TikTok / Linkedin / Xiao Hong Shu/ YouTube) in alignment with overall marketing objectives
Identify and create audience segments based on demographics, behavior and other relevant criteria to inform targeted/ retargeted marketing efforts.
Manage and recommend budget allocation or reallocation based on performance efficiency
Conduct A/B testing on creatives, audiences, and campaign structures
Monitor daily campaign performance metrics and recommend scaling, pausing or restructuring campaigns if needed

2) Landing Page Conversion Optimisation

Analyze user behavior and traffic data from Google Analytics 4 and Hotjar to proactively identify website issues that could impact lead generation or user engagement
Analyse landing page metrics including but not limited to Bounce Rate, Time Spent, Scroll Depth, Demo Click Rate
Identify misalignment between the ad message and the landing page content
Recommend improvements to improve conversion rate and work with the content/design team to implement optimisation measures
Monitor the impact of changes on CVR and CPL and drive continuous Conversion Rate Optimisation improvements

3) Marketing Performance Analysis and Reporting

Export and consolidate campaign data from all marketing paid and organic channels
Validate data consistency and accuracy by cross-checking data with Sales team's records
Ensure accurate tracking implementation (GA4, Pixels, UTMs)
Track full funnel performance: Lead => Qualified Lead => Appointment => Meeting => Contract => ROAS and analyse cost efficiency at each stage
- Maintain internal reporting documents and real-time performance dashboards
- Prepare weekly, monthly, and quarterly performance reports and create compelling narratives from data to communicate performance, trends and insights to the team.

4) Organic Social Media Content Distribution Management

Manage organic content distribution and performance tracking across TikTok, Facebook, Instagram and RedNote (Content creation is handled by content team)
Monitor engagement metrics (views, saves, comments, CTR, audience growth)
Identify high-performing content for paid amplification
Generate weekly reports on organic social media content performance and propose optimisation ideas based on data

5) SEO Analysis

Conduct keyword research using tools such as Google Keyword Planner, SEMrush, or Ahrefs to identify top-performing keywords aligned with business goals
Monitor and analyze SEO performance using Google Analytics (GA4) and Google Search Console and provide actionable insights
Work closely with the content team to ensure SEO-optimised content is updated consistently on the website to increase traffic and keyword effectiveness
Provide recommendations to improve website performance from an SEO perspective, including UX/UI improvements, page speed and user engagement metrics
Prepare weekly, monthly, and quarterly SEO performance reports to communicate SEO insights and recommendations to the team

REQUIREMENTS

2-4 years of experience in performance marketing or marketing analytics, B2B or SaaS experience is a plus
Bachelor's degree in Marketing, Business, Data Analysis or a related field.
Strong hands-on experience in Meta Ads and Google Ads, experience with TikTok Ads and LinkedIn Ads is a plus
Strong understanding of marketing funnel metrics and conversion analysis
Proficient in Excel / Google Sheets and experienced with Looker Studio or similar reporting tools
Strong analytical thinking and structured problem-solving skills
Detail-oriented with strong data discipline, comfortable working in a fast-paced, performance-driven environment
Good English communication skills

WHO MAY DO WELL IN THIS ROLE

A creative storyteller passionate about B2B marketing and brand-building.
Highly organized, able to manage multiple projects and deadlines in a fast-paced environment.
Collaborative communicator comfortable working cross-functionally.
Data-aware but focused on emotional resonance and persuasive messaging.
Detail-oriented with a commitment to excellence in writing and editing.

OUTSTANDING BENEFIT PROGRAMS