Digital Executive

Job Responsibilities

• Tham gia xy dng v trin khai k hoch digital media cho khch hng, m bo ph hp vi mc tiu truyn thng v KPI.
• Set up, qun l v ti u ho chin dch qung co a knh (Google, Meta, TikTok, YouTube, Zalo, E-commerce platforms, Local Ad Network).
• Theo di performance hng ngy, iu chnh chin dch theo cc ch s: CPC, CPM, CTR, CR, ROAS t hiu qu ti a.
• Thc hin tracking, o lng, phn tch d liu v a ra bo co nh k/t xut.
• nh gi hiu qu cc chin dch, rt ra insight v xut phng n ti u cho k hoch tip theo.
• Lm vic vi publisher, vendor trin khai booking, ti u inventory v duy tr mi quan h hp tc.
• Phi hp vi team Account, Content, Creative trong vic ln media plan v m bo trin khai campaign ng b.
• Lun cp nht kin thc v media landscape, cng c o lng, xu hng digital marketing ng dng vo thc t.

Job Requirements

• Ti thiu 1 nm kinh nghim ti agency trong lnh vc digital marketing/performance media.
• Thnh tho thit lp & ti u qung co trn Meta, Google, cng mt s knh khc nh TikTok, YouTube, Zalo, Admicro, FPT
• Hiu bit c bn v media planning v cch phn b ngn sch hiu qu.
• C k nng phn tch s liu, s dng tt cc cng c analytics (Google Analytics, 3rd party ad-serving tools).
• Giao tip r rng, teamwork tt, phi hp hiu qu vi nhiu phng ban.
• C t duy logic, ch chi tit, kh nng x l nhiu cng vic cng lc.
• Ch ng, ham hc hi, khng ngi th thch v thch ng nhanh.
• Kh nng vit v giao tip bng ting Anh l li th.