Description
A. Creative Strategy & Concept Development
- Develop creative strategies for campaigns based on marketing objectives and brand positioning.
- Create big ideas, key visuals, and overall creative concepts.
- Lead brainstorming sessions and foster a collaborative, inspiring creative environment.
B. Creative Direction & Production Management
- Collaborate closely with the Brand Communications and Digital teams to develop and execute creative concepts.
- Work directly with designers, photographers, videographers, and motion designers to deliver creative outputs that meet the brief and ensure quality.
- Oversee visual quality, concept execution, and design standards throughout the entire production process (pre-production production post-production).
- Manage external design agencies and production houses when required.
C. Brand Management & Experience Design
- Ensure all creative materials follow brand guidelines and maintain consistency across channels.
- Support the development of brand experience assets: events, activations, PR materials, digital assets, OOH, POSM, etc.
- Oversee visual quality, concept alignment, and related design elements for rebranding or brand refresh projects.
D. Project Management & Cross-functional Collaboration
- Manage timelines, allocate resources, and assess the creative team's workload.
- Coordinate with Marketing, PR, Digital, Events, Operations, and other internal departments. Ability to lead and coordinate the scope of work with various stakeholders, internal departments and external agencies.
- Plan and manage project timelines, budgets, and production costs.
- Report creative performance and campaign output against KPIs.
E. Team Leadership & Development
- Recruit, train, and mentor creative team members: designers, editors, creative executives, and in-house photographers/videographers (if applicable).
- Establish an effective creative workflow from brief concept production review approval.
- Propose training, new tools, and development plans to elevate the creative team's capabilities.
Qualifications
- Experience & Knowledge
- 57 years of experience in the creative or advertising industry; agency or major brand experience strongly preferred.
- Proven experience managing creative teams and working with internal/external production teams.
- Strong understanding of branding, art direction, visual creative, and digital creative.
- Knowledge of video production, creative events, or UX/UI is an advantage.
- Creative & conceptual thinking
- Art direction
- Communication & stakeholder management
- Project management
- Team leadership & mentoring
- Problem-solving
- Strong aesthetic sense and awareness of creative trends
- Personal Attributes
- Strategic mindset with a hands-on working style
- Strong visual sensitivity and cultural awareness
- Ability to manage multiple projects under pressure
- Inspirational leadership and team motivation
- Proactive problem-solver with a solution-first mindset
