Job Title: Consumer Market Insights Manager Posting Start Date: 14/04/2026 Req ID: 1479
Job Summary
The CMI Manager is responsible for: Identify consumer's unmet needs and potential segment for brands to enter and win in that segment; Describe products prescription to serve unmet needs via Business research & Assessment, Consumer in love building & management, Product development assessment
Job Responsibilities
- Define I&O (Issue & Opportunities) to propose Jobs to be done for brands and category onwers.
- Develop and implement market research initiatives (category, consumers, competitors, customers, influencers).
- Monitor brand equity & build up insights for brand communication
- Define unmet needs and explore consumer insights through both quantitative and qualitative research.
- Describe products features & eAectively communicate with stakeholders, define suitable solutions/ identify technology, model needed... to develop a total oAer to satisfy consumer's needs
- Coach team and develop team members.
Job Responsibilities - Continued
Skills
- Advanced Research skills (Qualitative research)
- Data Analytics
- MS Office
- Marketing Knowledge
- Presentation & Communication
- Stakeholders Management (i)
Functional Competencies
- Adaptability/Flexibility
- Innovation
- Business Acumen
- Problem Solving
Masan's Core Competencies
Masan's Leadership Competencies
Education
- Bachelors in Marketing or Business Administration
Certifications
Conditions of Employment
- Ability to travel on business trips
Physical Requirements
Relevant Industries
Interview Questions
