Consumer & Market Insight Leader

Yes4All is one of the leading brands for home sporting goods & furniture in the e-commerce market. Founded in 2010, we have strived to be the world leader in e-commerce enablers in term of trading, product creating and e-commerce servicing. Based in California with an operation office in HCMC, we have more than 500 young and talented members with expert knowledge and experience in the e-commerce industry.

We are on an ambitious journey to dominate not only US e-commerce market but also to enter new e-commerce markets of more than 15 countries in Europe, Asia and North America, not only Amazon channel but also Walmart, Wayfair among others. Besides, Home sporting goods, Furniture, Outdoor and Gardening are also great opportunities that we desire to occupy and create significant values. With our steady knowledge in E-commerce, Yes4All started to provide end-to-end ecommerce-enabler service in order to help Vietnamese and global manufacturers or struggling sellers bring their products to the US & International markets.

Our mission: Connect the Worldwide Resources & create innovative platform to bring products and services from innovators and manufacturers to worldwide customers more efficiently.

Our vision: To be the world leader of e-commerce enabler in term of trading, product creating, and e-commerce servicing.

I. JOB DESCRIPTIONS

The Consumer Market Insights Manager is responsible for leading market research efforts to gather and analyze data related to consumer behavior, market trends, and industry dynamics. This role involves synthesizing information to provide strategic insights that inform decision-making processes across the organization. The Consumer Market Insights Manager plays a key role in shaping marketing strategies, product development, and overall business direction.

* Market Research Strategy

• Develop and execute a comprehensive market research strategy aligned with organizational goals.
• Identify key research objectives, methodologies, and timelines.

* Consumer Behavior Analysis

• Analyze consumer behavior data to understand preferences, motivations, and purchasing patterns.
• Provide insights into changing consumer sentiment and preferences.

* Competitive Intelligence

• Monitor and analyze competitive landscapes to identify market trends and benchmark against industry standards.
• Deliver regular updates on competitor activities and market dynamics.

* Cross-functional Collaboration

• Collaborate with marketing, product development, and sales teams to integrate consumer insights into business strategies.
• Understand stakeholder information needs and deliver relevant insights.

* Data Collection and Analysis

• Prepare and present comprehensive reports outlining key consumer insights, market trends, and actionable recommendations.
• Communicate findings to stakeholders in a clear and compelling manner.

* Strategic Recommendations

• Translate insights into actionable recommendations that guide marketing strategies, product development, and business initiatives.
• Contribute to strategic decision-making processes based on data-driven insights.

* Technology Utilization

• Stay informed about advancements in market research technologies and methodologies.
• Leverage technology to enhance the efficiency and effectiveness of market research activities.

II. SKILL AND EXPERIENCE

* Knowledge

• Bachelor&aposs or Master&aposs degree in Marketing, Business, Market Research, or a related field.
• Excellent command of English.

* Skills

• Have logical thinking and strong problem-solving skills.
• Strong project management and organizational skill.
• Strong analytical and strategic thinking skills.
• Excellent communication and presentation skills.
• Strong analytical and strategic thinking skills.
• Excellent communication and presentation skills.
• Adaptability and flexibility.
• Excellent communication and collaboration skills.
• Highly meticulous and good at coordination, able to work under extreme pressure.

* Experience

• At least 2 years of leadership role, work experience in market research, consumer insights
• Proficiency in market research tools and data analytics software.
• Experience in an ecommerce platform is highly desirable.