Communications Strategy & Planning - Marketing, Shopee

1. Communications Planning

. Support the translation of business and campaign objectives into communication approaches

. Contribute to defining communication objectives, key messages, and channel roles

. Assist in building integrated campaign structures across owned, earned, and KOL channels

2. Campaign Structuring & Storyline Development

. Develop clear and structured campaign plans under guidance

. Support creation of concise, well-structured decks for internal and leadership review

. Improve clarity, logic, and storytelling across team outputs

3. Project Coordination & Execution Tracking

. Track campaign timelines, deliverables, and key milestones

. Ensure alignment across PMOs, content, social, and KOL teams

. Proactively flag risks, delays, and dependencies

4. Quality Control & Standardization

. Review materials to ensure consistency, clarity, and alignment before submission

. Support development and adoption of standard templates for planning, updates, and reporting

5. Performance Analysis & Reporting

. Support post-campaign reporting and performance tracking

. Analyze results to identify key drivers and improvement opportunities

. Contribute to actionable learnings and recommendations for future campaigns

Experience

. 3 - 5 years of experience in Marketing, Communications, or Strategic Planning

. Experience in integrated campaigns, digital marketing, or agency planning is preferred

. Background in e-commerce, tech platforms, FMCG, or agencies is a plus

Core Capabilities

. Structured Thinking: Ability to break down problems and present ideas in a clear, logical manner

. Strategic Understanding: Basic ability to connect business objectives with communication

approaches

. Strong Communication Skills: Able to create clear, concise, and well-structured presentations

. Ownership & Proactiveness: Takes initiative and follows through on tasks with minimal supervision

. Project Management: Organized and able to manage multiple tasks and timelines effectively

. Analytical Thinking: Able to interpret performance data and identify key insights

Mindset & Traits

. Detail-oriented with high standards for clarity and quality

. Proactive, responsible, and solution-oriented

. Comfortable working in a fast-paced, dynamic environment

. Open to feedback and eager to learn and grow