A. Key Responsibilities
1. Branded Store Development & Experience
- Coordinate with Sales to survey, evaluate, and support the development/upgrading of Branded Stores in line with company standards.
- Work with dealers and contractors on store design, layout, and execution.
- Monitor construction progress, quality, and support acceptance and cost control.
- Track and manage store investment budgets as per approved plans.
2. Retail Execution & Trade Marketing
- Execute product display, POSM, and in-store branding at Branded Stores and Key Accounts.
- Support and implement sell-in / sell-out promotion programs with Sales and Marketing.
- Deploy trade marketing activities (BTL, promotions) at point of sale.
- Track and evaluate program effectiveness (sell-in, sell-out, ROI) and suggest improvements.
- Ensure consistent brand visibility and merchandising standards across channels.
3. Sales & Channel Performance
- Collect and analyze sales data across channels: Branded Stores, Distributors, Dealers.
- Monitor performance and identify gaps/opportunities for improvement.
- Support forecasting and business planning through data insights.
B. Additional Responsibilities
- Support relationship management with distributors and dealers.
- Gather market insights and customer feedback to improve execution.
- Monitor competitor activities (pricing, promotions, products).
C. Requirements
Education
- Bachelor's degree in Business, Marketing, Economics, or related fields.
Experience
- 4–5 years of experience in Trade Marketing, Channel Management, or Retail Execution (B2B).
- Experience in Automotive, Tire with dealer networks is a plus.
- Hands-on experience working with distributors/dealers or retail systems.
Skills
- Solid understanding of channel operations and retail execution.
- Experience in promotion execution and performance tracking.
- Strong analytical and data interpretation skills.
- Proactive, execution-focused, and willing to travel frequently.
D. Key Outcomes
- Branded Stores are executed in line with standards and plans.
- Trade marketing activities drive sell-in and sell-out growth.
- Consistent brand visibility at point of sale.
- Sales data is effectively tracked and used for decision-making.
- Strong and stable relationships with distributors and dealers.
