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Campaigns Management Associate/ Senior Associate - Regional Brand & Growth Marketing, CRM

Shopee
1-5 Years
Vietnam
  • Posted a month ago
  • Be among the first 10 applicants

Job Description

Job Description:

  • Design and implement automated customer journeys across markets, with relevant content and various communication channels using CRM tools
  • Develop experiment strategy with country teams to identify the most effective incentive type for each user segment, based on uplift and cost efficiencies
  • Responsible for incentive testing and campaign optimisation workstream
  • Proactively initiate and validate ideas via data and market insights, draft test plan, propose budget and estimate performance results
  • Monitor and analyse testing and campaign performance, using data-driven insights to support continuous improvement of campaigns
  • Manage automated campaign schedules and tasks through collaboration with regional teams and local markets to ensure timely and accurate campaign execution

Requirements:

  • Bachelor's degree in Business, Marketing, Analytics or related field
  • Passion for CRM, with minimally 1 year of hands-on experience in CRM Campaign Management or a similar position
  • Experience in the eCommerce or tech industry is a plus
  • Experience in CRM area with knowledge of AB-testing and able to develop experiments based on hypothesis is a plus
  • Good communication skills and stakeholder management
  • Strong analytical mindset, demonstrate ability to analyze data and derive insights that drive decisions
  • Strong in multi-tasking and able to manage projects end-to-end
  • Self-driven individual, possess ownership of work, ability to work independently
  • Enjoys working in a dynamic and collaborative environment to drive business goals and make an impact

More Info

Job Type:
Permanent Job
Industry:
Internet/E-commerce
Function:
Marketing
Employment Type:
Full time

About Company

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 113998025

Last Updated: 29-06-2026 07:18:10 PM
Homejobs in VietnamCampaigns Management Associate/ Senior Associate - Regional Brand & Growth Marketing, CRM

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