Campaigns Management Associate/ Senior Associate - Regional Brand & Growth Marketing, CRM

Shopee

Vietnam

1-5 Years

Save

Posted 22 days ago
Be among the first 10 applicants

Early Applicant

Job Description

Job Description:

Design and implement automated customer journeys across markets, with relevant content and various communication channels using CRM tools
Develop experiment strategy with country teams to identify the most effective incentive type for each user segment, based on uplift and cost efficiencies
Responsible for incentive testing and campaign optimisation workstream
Proactively initiate and validate ideas via data and market insights, draft test plan, propose budget and estimate performance results
Monitor and analyse testing and campaign performance, using data-driven insights to support continuous improvement of campaigns
Manage automated campaign schedules and tasks through collaboration with regional teams and local markets to ensure timely and accurate campaign execution

Requirements:

Bachelor's degree in Business, Marketing, Analytics or related field
Passion for CRM, with minimally 1 year of hands-on experience in CRM Campaign Management or a similar position
Experience in the eCommerce or tech industry is a plus
Experience in CRM area with knowledge of AB-testing and able to develop experiments based on hypothesis is a plus
Good communication skills and stakeholder management
Strong analytical mindset, demonstrate ability to analyze data and derive insights that drive decisions
Strong in multi-tasking and able to manage projects end-to-end
Self-driven individual, possess ownership of work, ability to work independently
Enjoys working in a dynamic and collaborative environment to drive business goals and make an impact

More Info

Job Type:

Industry:

Function:

Employment Type:

About Company

ShopeeJob Source: careers.shopee.sg

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 113998025

Jobs by Skill - IT

Jobs by Skill - Non IT

International Jobs

Last Updated: 29-06-2026 07:18:10 PM

Homejobs in VietnamCampaigns Management Associate/ Senior Associate - Regional Brand & Growth Marketing, CRM

Similar Jobs

Senior CRM Executive

Chanel

3-5 yrs

Ho Chi Minh, Vietnam

Skills:

CRM Strategy, clienteling best practices, client-focused activations, data-driven insights, Campaign Management, audience targeting, digital engagement platforms, Client Engagement

Regional CRM Manager

ShopBack

5-8 yrs

Ho Chi Minh, Vietnam

Skills:

Salesforce Marketing Cloud, Braze, Advanced analytical skills, Iterable, CRM platforms, Marketing automation tools