Branding

Responsibility:

1. Brand Operations

• Conduct brand positioning and competitor analysis to support strategic direction in the local market.

• Localize and execute brand promotion activities assigned by headquarters, ensuring consistency with global brand image.

• Coordinate with agencies for campaign planning, creative development, and media execution; monitor deliverables to ensure quality and brand alignment.

• Support participation in automotive exhibitions and industry events, handling coordination with agencies, vendors, and internal teams.

2. Product Promotion

• Assist in developing localized product promotion strategies and adapt HQ policies to local market conditions.

• Manage agency partners to implement product launch and promotion campaigns across digital and offline channels.

• Apply the PDCA cycle to review campaign effectiveness, consolidate market feedback, and propose improvement actions.

• Work with dealers and sales teams to integrate product promotion with business objectives.

3. Cross-functional & Agency Collaboration

• Serve as the key contact between HQ, local agencies, and internal teams to ensure smooth execution of branding and promotional projects.

• Monitor campaign budgets, timelines, and KPIs; provide regular reports and insights to HQ and local management.

• Track competitors branding and promotional activities, share insights with HQ, and support decision-making.

Requirement:

• Bachelor's degree or above in Marketing, Brand Management, Business Administration, or related fields. Background in automotive branding or product marketing is preferred.

• Professional Experience: Minimum of 5 years relevant experience in brand promotion, product marketing, or event activation; experience in the local market is an advantage.

• Strong capability in market analysis, brand positioning, and product promotion planning.

• Proficient in office software; experience with Tableau or other marketing analytics tools is a plus.

• Strong English communication; Chinese language ability is an advantage.

• Excellent communication skills with the ability to collaborate across cultures and functions.