Brand Specialist

ninety eight

Ho Chi Minh, Vietnam

2-5 Years

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Posted 2 hours ago
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Job Description

Ninety Eight, a Vietnamese leading fintech company scale in Blockchain, is now building the future of AI-powered fintech.

We are hiring an Assistant Brand Manager/ Brand Specialist for our Brand team. This is a role for a brand marketer with a doer mindset - someone who owns their work end-to-end, brings ideas, and drives them to execution.

We look for strong brand fundamentals first. AI and Blockchain are new to everyone. What matters is curiosity and the willingness to learn. If you build brands the right way in FMCG, tech, fintech, or any industry, we'd love to talk.

Why This Role Will Shape Your Career

Frontier expertise: Build credentials in Blockchain and AI, two industries defining the decade.
An edge in a saturated landscape: Build a rare and defensible skill set at the intersection of fintech, AI, and Blockchain.
Startup-speed growth: Accelerate your learning curve with high-stakes campaigns and early responsibilities.
Entrepreneurial instincts: Own projects end-to-end and work close to leadership, preparing you for senior positions.
A meaningful network: Collaborate with founders, builders, KOLs, and global partners.

RESPONSIBILITIES

Brand Strategy & Campaign Execution

Contribute to brand strategy and translate it into actionable 360/IMC campaign plans.
Take proactive ownership of sub-brand positioning and lead campaign strategies under the Brand Lead's guidance.
Plan and execute campaigns end-to-end across online and offline touchpoints (digital, paid ads, OOH, activations, or event ticketing) based on assigned products or portfolio priorities.
Own timeline, budget, and quality from kick-off to wrap-up, managing multiple internal workstreams.
Brief and coordinate external partners (agencies, vendors, KOLs/KOCs) and the internal design team.
Leverage AI tools to accelerate ideation, content production, and creative iteration.

Brand Identity & Collaboration

Safeguard brand guidelines across all touchpoints as we move toward an AI-first international fintech brand.
Partner with cross-functional teams (BD, Product Marketing, UX/UI, BA, Community, CS) to align brand work.
Track full-funnel brand and platform metrics - including brand health (Awareness, Sentiment, SOV), digital visibility (SEO, AIO/AI Search), product performance (App downloads, Active users), and campaign-specific ROI (OOH, Paid Ads, or event registrations) to drive data-driven optimizations.

QUALIFICATIONS

Core Requirements (Must-have):

2-5 years in brand marketing (in-house and/or agency) built on consumer-facing products (FMCG, tech, fintech, or others).
Proven track record of leading or contributing to brand campaigns from concept to execution.
Strategic & creative thinking with solid project, budget, and stakeholder management skills.
AI fluency & Technical curiosity - comfortable using AI tools (ChatGPT, Claude, Gemini,...) in daily workflows and curious about Blockchain.
Good taste & Cultural fluency - sensitive to internet culture in both Vietnamese and global markets.
Excellent English (written and verbal) - essential for working with international audiences.

The Doer Mindset Required:

Ownership - See your projects through, from kick-off to learning.
Initiative - Bring ideas and propose solutions, not just problems.
Adaptability & Resilience - Stay calm when priorities shift; maintain high quality under pressure without burning out.

Preferred (Nice-to-have):

Experience marketing AI, deep-tech, Blockchain, fintech, or managing a diverse brand portfolio.
Experience producing high-profile corporate events, national forums, or tech conferences.

Note: You do NOT need prior experience in AI/Blockchain — brand fundamentals come first, and product training will be fully provided.

WHAT WE ARE OFFERING

At Ninety-Eight, we believe in providing a comprehensive and rewarding benefits package to our valued employees. We prioritize the well-being and satisfaction of our team members and strive to create a positive and fulfilling work environment. Here are the benefits we offer: