Brand Marketing Specialist | Software

Position: Brand Marketing Specialist

Position type: Full-time 

Working location: Dong Hoa, HCMC (near HCMCU)

Working time: 8:30 AM – 5:30 PM (Monday to Friday)

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We are seeking talented brand marketing. Your main responsibility will be to focus on the Vietnam market; you will develop and execute creative marketing strategies to establish our company as a trusted partner for businesses seeking top-notch software solutions.

JOB DESCRIPTION

-           Develop and execute a comprehensive brand strategy aligned with the company's goals and objectives.

-           Plan, implement, and optimize integrated marketing campaigns to build brand awareness and drive lead generation.

-           Collaborate closely with sales and business development teams to ensure marketing initiatives effectively support lead and revenue goals.

-           Execute brand strategies to establish and strengthen the company's presence in the Vietnam software outsourcing market.

-           Monitor and analyze campaign performance, leveraging data insights to refine and improve outcomes.

-           Create and curate high-quality, market-relevant content tailored to the Vietnam audience.

-           Oversee the company's digital presence, including the website, social media channels, and other online platforms.

-           Develop and implement SEO strategies to enhance online visibility and search rankings in the Vietnam market.

-           Identify and secure speaking opportunities, industry events, and webinars for company representatives to showcase expertise.

REQUIREMENTS

-           Bachelor's Degree in Marketing, Business, or a related field.

-           Minimum of 4 years of experience in Brand Marketing or related marketing roles.

-           Previous experience in the IT outsourcing industry or a strong passion for the IT sector.

-           Proven ability to create compelling marketing content.

-           Experience in SEO marketing with a focus on B2B market.

-           Strong ability to identify and adapt to emerging market trends.

-           Proven ability to apply AI tools and technologies to improve marketing efficiency, including content generation, campaign optimization, and data-driven decision making.

-           Excellent interpersonal and communication skills.

-           Fluent in English, both written and verbal.

BENEFITS

-           13th month salary is based on exact time available monthly working at INNOTECH.

-           Budget for team building each quarter/kick-off project.

-           Premium Health Care Package for all employees.

-           Laptop and monitor are provided.

-           Performance bonus plan.

-           Employee referral bonus: 2,000,000 – 10,000,000 (depend on level / roles)

-           Holiday celebrations.

-           Teambuilding events.

-           Annual Company Trips / Year-End Party.

-           Sport activities.

-           Support for learning and certificates.