Brand Manager

Responsibilities

- Establish an annual marketing plan for the Company

- Support the Category Marketing Director in establishing an annual marketing plan for the brand in charge.

- Propose, develop, and manage marketing programs for assigned products

- Proposing a pricing strategy for brand products.

- Monitor and analyze the development of assigned new products (category strengths, sales, market share) and propose marketing and distribution programs.

- Analytics, Brand Marketing, Product Development, Packaging, Store Marketing, Digital Commerce, etc, guide our external creative and media agencies in product marketing campaigns.

- Lead brand communication to drive the unique brand for the category in charge across multiple touchpoints, including ATLs, BTLs, digital, and in-store.

- Lead cross functions (R&D, production, supply chain, purchasing, sales, trade marketing, QA/QC) to run the NPD process: new product concept development and testing, packaging design & testing, sales forecasting, new product launching, sales briefing/ training, stock management, and sales movements... to ensure the success of the launch.

- Propose, develop, and implement tactics to increase sales volume periodically and by region.

- Proactively propose and develop creative ideas for media to guide advertising agency partners.

- Coordinate and guide internal and external partners to ensure plans are completed well.

- Coordinate with the Trade Marketing Support Manager to forecast sales and advertising media for channels.

- Management of marketing budgets within agreed targets.

- Other tasks assigned by the line manager.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Economics, or related major.
• At least 5-8 years of experience in Marketing & 1 - 2 years of experience in the same position, within the Milk, Food, Beverages & Confectionery industry is a big plus.
• Strong at brand management, consumer understanding, creative & strategic knowledge.
• Ability to multi-task and be proactive & independent in a fast-paced, dynamic environment.
• Strong analytical, logical thinking, and consumer-centric mindset.
• Solid business acumen and can-do & make-it-happen attitude.
• Able to thrive in a high-pressure, fast-changing environment with an entrepreneurial spirit.
• Experienced in New Product Development, product innovation, and eCommerce is a strong advantage.
• Excellent communication, presentation, and written skills in both English and Vietnamese.
• Resilient, self-driven, and performance-oriented with a learning mindset.

*Work location: 217 Nguyen Van Thu, Dakao Ward, District 1, HCMC.

*Working Hours: 44 hours per week, Monday to Friday: Full day & Saturday: Morning only.