Brand Manager

ACG_3319_JOB

Our client is a leading retail group in Vietnam, who is looking for a qualified candidate to join their firm:

1) Brand strategy development & governance

• Develop and execute brand strategy and positioning aligned with the company's vision, business direction, and development stage.
• Manage and standardize the brand identity system (logo, colors, typography, key visuals, tone of voice, etc.).
• Ensure brand consistency across all channels: stores, POSM, website, social media, PR, packaging, and visual merchandising (VM).
• Develop and implement brand guidelines.
• Conduct research on market, competitors, and industry trends.
• Analyze customer insights and consumer behavior to adjust brand and business strategies.
• Track and manage Brand Health metrics.

2) Brand campaign development

• Plan and manage brand campaigns (Brand Campaigns, launches, seasonal campaigns, etc.) monthly/quarterly/annually based on business objectives.
• Collaborate with Digital Marketing, Trade Marketing, PR, Commercial, and Merchandise teams to deliver effective campaigns.
• Manage brand content: brand story, product story, key messages, and in-store VM.

3) Budget management & reporting

• Develop and manage the Brand Budget.
• Monitor campaign effectiveness and measure brand KPIs.
• Provide periodic reports to senior leadership.

Requirements

• Bachelor's degree in Marketing, Branding, or related fields.
• Minimum 5–7 years of experience in Brand Marketing / Brand Management.
• Preference for candidates with experience in retail, fashion, jewelry, cosmetics, or fragrance in the luxury/premium segment.
• Strong strategic thinking and brand sensibility.
• Project management skills; ability to work cross-functionally.
• Strong storytelling and brand content development capability.
• Data and market insight analysis skills.
• Strong communication and presentation skills.
• Strong aesthetic sense and attention to detail.
• Sincere; able to listen, share, and collaborate.
• Agile and adaptable in business and people management.
• Proactive, accountable, and passionate about work.
• Creative, pioneering mindset; critical thinking and continuous improvement.
• Goal-oriented; focused on outcomes and business effectiveness; decisive in delivering targets.
• Ability to work in a fast-changing environment.

Contact: Hoang Hai Ha

Due to the immense number of applicants, only shortlisted candidates will be contacted