Senior Brand Manager

Responsible for developing brand strategy, managing the product portfolio, and executing marketing activities and projects to drive sales growth, market share, and brand strength for KUN (Liquid Milk /Dairy Product...) product lines, ensuring the achievement of the Company's short- and long-term business objectives.

Responsibilities

1. Brand and Product Portfolio Strategy Development

- Develop brand development strategies for specific product categories (e.g., Liquid Milk /Dairy Product...).

- Manage P&L, sales, profitability, and market share for the category.

- Formulate annual plans, marketing budgets, and growth strategies.

- Propose pricing strategies, SKU portfolios, and brand positioning.

2. New Product Development (NPD) Management

- Coordinate with R&D, Supply Chain, and Sales teams to develop new products.

- Identify consumer insights, product concepts, and packaging direction.

- Monitor project progress and execute product launches according to plan.

- Evaluate post-launch performance.

3. Marketing and Communication Execution

- Collaborate with Marketing Services to execute Integrated Marketing Communication (IMC) campaigns; manage timelines, quality, and budgets.

- Manage creative, media, research, and activation agencies.

- Monitor communication effectiveness and optimize ROI.

- Ensure consistent brand imagery across all touchpoints.

4. Market and Consumer Research

- Analyze data from Nielsen, Kantar, and consumer research studies.

- Monitor competitors and trends within the dairy industry.

- Propose opportunities for growth and product innovation.

5. Team Management

- Manage, train, and develop Brand Managers and Brand Executives.

- Set KPIs and evaluate staff performance.

- Build a team with strong marketing capabilities.

6. Reporting

- Report periodically on business results, brand performance, and marketing effectiveness.

- Propose solutions to improve category performance.

7. Other tasks assigned by superiors:

• Complete other tasks assigned by superiors.

Qualifications

Qualifications/Degrees/Certificates

- Education: Bachelor's degree or higher in Marketing, Business Administration, Economics, or a related field.

Work Experience (years, field)

- Experience: Minimum of 5 years in FMCG marketing, including at least 1 year as a Senior Brand Manager or 2–3 years as a Brand Manager (or equivalent).

- Preference given to candidates with experience in the dairy, beverage, or food industries.

Professional Knowledge and Skills

• Brand strategy development.
• P&L and marketing budget management.
• Market and consumer data analysis.
• New product development project management.
• Leadership and team development skills.
• Excellent communication skills.
• Excellent project management skills.
• Excellent budget management skills.
• Excellent research, analysis, synthesis, and reporting skills.
• Excellent risk identification and problem-solving skills.

• Soft skills/Personal characteristics

- Ability to work well under pressure.

- Flexible, intelligent, astute, and agile.

- Fluency in English is an advantage.

- Ability to adapt to change and work under high pressure.

- Ability to connect and work well with multiple departments, partners, and suppliers.

- Strong at brand management, consumer understanding, creative & strategic knowledge.

- Ability to multitask and be proactive & independent in a fast-paced, dynamic environment.

- Can go on an international business trip as per job requirements.

*Work location: 217 Nguyen Van Thu, Dakao Ward, District 1, HCMC.

*Working Hours: 44 hours per week, Monday to Friday: Full day & Saturday: Morning only.