Brand Lead - Vietnam Market

1. Role Summary

We are looking for a Brand & Marketing Lead to drive and elevate our brand performance in Vietnam - a high-volume, high-visibility market where flagship Vet products are among the top-selling SKUs.

This role is designed for a senior brand professional who already has experience leading a small team and is ready to take end-to-end ownership of brand execution, creative direction, and brand risk awareness.

The Brand Lead will lead by expertise, guide a small local team, and work closely with regional and global stakeholders to ensure strong brand consistency, relevance, and resilience in a fast-moving FMCG environment.

2. Key Responsibilities

• Brand Strategy & Positioning

- Develop and refine brand guidelines to align with company values, ensuring consistency across all touchpoints.

- Shape brand positioning based on market trends, consumer insights, and competitive landscape.

- Oversee brand messaging to ensure it resonates with target audiences, fostering brand loyalty.

• Multichannel Brand Execution

- Manage and execute brand strategy across multiple channels, including digital, retail, social media, and offline activations.

- Drive initiatives to increase brand awareness and preference, ensuring brand consistency across different platforms.

- Track and optimize brand health metrics (brand awareness, perception, engagement).

• Collaboration & Campaign Management

- Work closely with commercial teams to integrate branding efforts into sales-driven campaigns and activations.

- Support new product launches with compelling brand stories and campaign strategies.

- Balance commercial objectives with long-term brand positioning to sustain brand equity.

• Team Leadership & Optimization

- Lead and manage functional teams, including content, media, and creative teams, to achieve branding objectives.

- Foster a productive and creative work environment, ensuring alignment between teams for maximum efficiency.

- Oversee external agencies and vendors to maintain high-quality brand communications.

3. Requirements

- 3-5 years of experience in brand or marketing roles, preferably within FMCG or consumer brands.

- Strong experience in brand campaign execution and IMC, with clear ownership of outcomes.

- Good understanding of brand management in high-volume, high-visibility markets.

- Exposure to or involvement in issue handling, sensitive communications, or brand risk situations is a strong advantage.

- Creative mindset with strong execution discipline.

- Confident working independently while collaborating across teams.

- Fluent in English; comfortable working with regional and global stakeholders.

- Proactive, resilient, and comfortable working in fast-paced environments.

- This role requires the use of a personal laptop for daily work activities

4. Why Join Petour

- Top 1 pet brand in Vietnam and top 1 in SEA online.

- Own branding in one of the most important markets within the group.

- Work on a brand with real scale, strong sales momentum, and high consumer attention.

- Opportunity to grow from senior executor → future brand leader.

- Dynamic environment with room for creativity, learning, and impact.

- Competitive compensation and exposure to regional brand projects.

- Attractive salary with a performance review every 6 months.

- 24 days of annual leave plus 24 remote-working days per year.

• Working hour: Mon - Sat (wfh on Saturday), 9AM - 5:30PM
• Location: 49 Thai Ha, Dong Da, Hanoi
• Salary: 15 - 25M