At Astellas, we believe that nurturing exceptional relationships with our employees delivers exceptional business results.
Everyone at Astellas has a responsibility for creating a brighter future for patients around the world. From the first moment, Astellas will inspire you to put this ethos into practice – with a positive, agile company culture and with well-defined ethical principles, values and systems.
Everything we do is led by our company values of integrity, being patient centric, taking ownership, delivering results and communicating openly. These values are essential to Astellas relationship with its employees and now is an exciting time to join us as we continue to evolve as a cutting-edge, value driven life sciences innovator.
Purpose of the Role
To develop marketing strategies and implement tactical plans to ensure marketing and sales objectives for Oncology Products.
What you will do includes:
Product management
- Play a strategic role in ensuring range and product in relevant therapeutic area meets market trends and requirements.
- Monitor the brands proactive approach towards the hospitals (Private & Government).
- To lead in new product launches.
- Optimize pricing based on market price dynamics; manage product life cycle in view of initiatives for new indications, extensions, modifications and other life cycle strategies.
- Ensure that marketing strategies and tactical activities are developed and implemented to improve market performance.
- Facilitate implementation of market intelligence strategies; gather, validate and analyze competitive market information; set parameters and direct execution of market research.
KOLs relationship
- Classify HCPs and build visiting plan to deliver communication plan, marketing activities to achieve goal of assigned products.
- Build up and maintain business relationships with target customers, pharma industry leaders.
Branding
- Develop advertising, promotion and communication campaigns.
- Prepare promotional materials and field force tools such as brochure, leaflet, banner, stand, gimmicks, communication plan for assigned products and provide to relevant KOLs, HCPs.
- Coordinate to other departments as well as Regional marketing department to conduct and implement approved marketing plan.
- Oversee and evaluate the implementation of marketing programs/strategy to support brand and field force objectives.
Required Qualifications
- Bachelor of degree in Marketing/ Science or relevant fields.
- Pharmacy Science degree would be an advantage.
- At least 3 years experiences in product management/marketing with Global Pharmaceutical Company.
- Having good understanding of Vietnam Pharma Business, government hospitals tender process, MOH healthcare insurance system.
- Having strong networking/ connection with Key Opinion Leaders in Oncology in Vietnam is an advantage.
- Fluent spoken and written in English as well as Vietnamese.
- Ability to work independently under high pressure.
- Good communication skills, negotiation and presentation skills, persuasive skills.
- Experiences in testing for oncology products.
Preferred Qualifications
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