BRAHMS Procalcitonin Clinical Demand Generation Manager

Job Description :

Work Schedule

Environmental Conditions

How You Will Make an Impact

The PCT Demand Generation Manager is a senior individual contributor role responsible for driving demand generation, market expansion, and adoption of Thermo Fisher Scientific's PCT biomarker portfolio across Vietnam.

This role plays a pivotal role in accelerating growth by shaping market demand, influencing key stakeholders, and ensuring high-quality execution of strategic demand generation initiatives. Operating with a high degree of autonomy, the role partners closely with distributors, internal commercial teams, product management, and regional/global stakeholders to translate strategy into measurable business impact.

Key Business Objectives & Priorities

• Drive sustainable revenue growth and increased adoption of PCT through strategic and high-impact demand generation execution.
• Establish PCT as a standard-of-care biomarker across priority segments, including:
  • Acute care hospitals
  • Emergency departments and ICUs
  • Respiratory medicine, pediatrics, and infectious disease
  • Clinical laboratories and emerging segments
• Lead the localization and execution of demand generation strategy aligned with regional/global PCT direction.
• Enable distributors/partners and commercial teams with strong value propositions, clinical evidence, and engagement tools.
• Build and expand a strong network of KOLs and key stakeholders to accelerate advocacy and adoption.

Scope of Responsibility

Individual contributor (no direct reports):

• Full ownership of demand generation strategy execution and outcomes in Vietnam.

Geographic scope:

• Nationwide responsibility across Vietnam, with focus on high-impact cities and priority institutions (e.g., HCMC, Hanoi, major provincial hospitals).

Customer & stakeholder segments:

• Physicians (emergency medicine, critical care, infectious disease, respiratory medicine, pediatrics)
• Hospital decision-makers and administrators
• Laboratory professionals
• Key Opinion Leaders (KOLs) and academic societies
• Distribution and license partners

Strategic influence:

• Provide strong input into annual operating plans, demand forecasts, partner strategy, and mid- to long-term growth initiatives.
• Act as the local market expert, contributing insights to regional and global teams.

Key Responsibilities

• Design and execute comprehensive demand generation plans tailored to the Vietnam market.
• Lead high-impact scientific and educational initiatives (e.g., symposia, workshops, hospital programs).
• Develop and localize compelling, evidence-based value messaging.
• Drive strong collaboration and alignment with distributors/partners to ensure execution excellence.
• Identify, engage, and develop KOLs to build advocacy and clinical endorsement.
• Monitor market dynamics, competitor activity, and customer insights to refine strategies.
• Track, analyze, and report KPIs, ensuring accountability for business outcomes.
• Ensure full compliance with internal policies and local regulatory requirements.

Unique Challenges & Expectations

Market shaping and development:
Vietnam represents a growth and developing market, requiring proactive efforts in awareness building, education, and demand creation.

Influence without authority:
Success depends on the ability to influence distributors, stakeholders, and internal teams without direct control.

Translating strategy into execution:
Requires strong ownership in converting regional/global strategy into impactful local execution.

Healthcare system complexity:
Navigate diverse hospital structures, procurement processes, and evolving reimbursement environments.

High autonomy and accountability:
Operate independently with strong prioritization, resilience, and ownership of results.

Minimum Requirements / Qualifications

Education

• Bachelor's degree required

Experience

• 7-10 years of commercial experience (Sales, Marketing, Demand Generation, or Business Development)
• Proven track record of driving business growth and market development
• Experience working with distributors or external partners
• Strong cross-functional collaboration experience

Skills & Competencies

• Strong commercial acumen and strategic thinking
• Excellent stakeholder management and influencing skills (including without authority)
• Ability to operate independently with high ownership
• Strong communication skills (Vietnamese and English)
• Advanced project management and structured problem-solving skills
• Proficiency in Excel and PowerPoint
• High learning agility and adaptability

Preferred Qualifications

• Experience in healthcare, diagnostics, or regulated industries
• Experience managing KOL relationships and scientific engagement
• Experience localizing global marketing strategies and materials
• Exposure to emerging market development or category creation