Work Schedule

Flex Shifts 40 hrs/wk

Environmental Conditions

Office

How You Will Make An Impact

The PCT Demand Generation Manager is a senior individual contributor role responsible for driving demand generation, market expansion, and adoption of Thermo Fisher Scientific's PCT biomarker portfolio across Vietnam.

This role plays a pivotal role in accelerating growth by shaping market demand, influencing key stakeholders, and ensuring high-quality execution of strategic demand generation initiatives. Operating with a high degree of autonomy, the role partners closely with distributors, internal commercial teams, product management, and regional/global stakeholders to translate strategy into measurable business impact.

Key Business Objectives & Priorities

Drive sustainable revenue growth and increased adoption of PCT through strategic and high-impact demand generation execution.
Establish PCT as a standard-of-care biomarker across priority segments, including:

Acute care hospitals
Emergency departments and ICUs
Respiratory medicine, pediatrics, and infectious disease
Clinical laboratories and emerging segments

Lead the localization and execution of demand generation strategy aligned with regional/global PCT direction.
Enable distributors/partners and commercial teams with strong value propositions, clinical evidence, and engagement tools.
Build and expand a strong network of KOLs and key stakeholders to accelerate advocacy and adoption.

Scope of Responsibility

Individual contributor (no direct reports):

Full ownership of demand generation strategy execution and outcomes in Vietnam.

Geographic scope:

Nationwide responsibility across Vietnam, with focus on high-impact cities and priority institutions (e.g., HCMC, Hanoi, major provincial hospitals).

Customer & stakeholder segments:

Physicians (emergency medicine, critical care, infectious disease, respiratory medicine, pediatrics)
Hospital decision-makers and administrators
Laboratory professionals
Key Opinion Leaders (KOLs) and academic societies
Distribution and license partners

Strategic influence:

Provide strong input into annual operating plans, demand forecasts, partner strategy, and mid- to long-term growth initiatives.
Act as the local market expert, contributing insights to regional and global teams.

Key Responsibilities

Design and execute comprehensive demand generation plans tailored to the Vietnam market.
Lead high-impact scientific and educational initiatives (e.g., symposia, workshops, hospital programs).
Develop and localize compelling, evidence-based value messaging.
Drive strong collaboration and alignment with distributors/partners to ensure execution excellence.
Identify, engage, and develop KOLs to build advocacy and clinical endorsement.
Monitor market dynamics, competitor activity, and customer insights to refine strategies.
Track, analyze, and report KPIs, ensuring accountability for business outcomes.
Ensure full compliance with internal policies and local regulatory requirements.

Unique Challenges & Expectations

Market shaping and development:

Vietnam represents a growth and developing market, requiring proactive efforts in awareness building, education, and demand creation.

Influence without authority:

Success depends on the ability to influence distributors, stakeholders, and internal teams without direct control.

Translating strategy into execution:

Requires strong ownership in converting regional/global strategy into impactful local execution.

Healthcare system complexity:

Navigate diverse hospital structures, procurement processes, and evolving reimbursement environments.

High autonomy and accountability:

Operate independently with strong prioritization, resilience, and ownership of results.

Minimum Requirements / Qualifications

Education

Bachelor's degree required

Experience

7–10 years of commercial experience (Sales, Marketing, Demand Generation, or Business Development)
Proven track record of driving business growth and market development
Experience working with distributors or external partners
Strong cross-functional collaboration experience

Skills & Competencies

Strong commercial acumen and strategic thinking
Excellent stakeholder management and influencing skills (including without authority)
Ability to operate independently with high ownership
Strong communication skills (Vietnamese and English)
Advanced project management and structured problem-solving skills
Proficiency in Excel and PowerPoint
High learning agility and adaptability

Preferred Qualifications

Experience in healthcare, diagnostics, or regulated industries
Experience managing KOL relationships and scientific engagement
Experience localizing global marketing strategies and materials
Exposure to emerging market development or category creation

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