The B2B Home Appliances Solution Sales Manager is responsible for driving project sales and expanding LG's Home Appliances Solution business across Vietnam. This role focuses on residential, hospitality, commercial, and developer projects while achieving sales, profitability, and market share targets in alignment with LG Vietnam's business strategy.
Responsibilities:
- Develop and execute B2B sales strategies to achieve annual sales, profit, and market share targets.
- Drive project business by identifying and securing opportunities with developers, contractors, consultants, architects, interior designers, hospitality groups, and corporate customers.
- Expand and manage B2B sales channels including distributors, kitchen studios, project dealers, system integrators, and strategic partners.
- Lead the entire sales process including customer development, solution proposal, quotation, tender participation, contract negotiation, and project closing.
- Build long-term relationships with key accounts to maximize repeat business and customer satisfaction.
- Analyze market trends, customer needs, and competitor activities to identify business opportunities and recommend growth strategies.
- Collaborate with Product, Marketing, Supply Chain, Logistics, Technical, and Service teams to ensure successful project execution and customer support.
- Prepare sales forecasts, pipeline reports, and business performance reviews while ensuring achievement of assigned KPIs.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, Engineering, or a related field.
- Minimum 7 years of B2B sales experience in Home Appliances, Kitchen Appliances, Building Materials, or other project-based industries.
- Strong network with developers, architects, consultants, contractors, interior designers, hospitality groups, and corporate clients.
- Proven track record of achieving sales targets and managing large-scale project sales.
- Strong business development, negotiation, presentation, and relationship management skills.
- Strategic thinking with strong analytical and problem-solving abilities.
- Good command of English in both written and spoken communication.
- Willingness to travel domestically and internationally as required.
