About FWD Group
FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 34 million customers across 10 markets, including BRI Life in Indonesia. FWD's customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.
For more information, please visit
FWD Vietnam was established in 2016 and is a member of FWD Group.For more information, please visit
An Assistant Manager, Digital Marketing (Technical & Performance) drives digital growth by bridging technical platform management (Corp Web, Salesforce, e-commerce) with media strategy optimize user experiences, manage data-driven campaigns, enhance system integrations, and analyze performance metrics to maximize ROI.
THE JOB:
- Technical Platform Ownership: Acts as the subject matter expert for the corporate website (CMS),
- CRM systems like Salesforce, and E-commerce platforms to ensure uptime, functionality, and seamless user journeys.
- Performance & Media Management: Executes digital marketing campaigns, including paid search, social, and display ads, while optimizing media spend to meet performance targets.
- Digital commerce: Implement the acquisition model to ensure the optimize media budget for best conversion rate
- Data-Driven Optimization: Analyzes campaign performance data to improve ROI, tracking metrics, and reporting insights to stakeholders.
- Integration & Marketing Automation: Manages technical integrations between platforms (e.g., Salesforce, social with the website) to enable personalized marketing, CRM-led customer journeys, and efficient data flow.
- System Maintenance: Manages technical updates, bugs, and enhancements for digital platforms to ensure maximum efficiency.
- Collaboration: Coordinates with internal IT, marketing teams, and external agencies to ensure cohesive, high-performing digital initiatives.
THE PERSON:
- Bachelor's degree in Marketing, Business, Commerce or related fields.
- At least 4 years of experience in digital performance, media, website management. At least 1 year experience in Life-Insurance industry or Tech company
- Strong experience working with agencies and cross-functional teams.
- Good working proficiency in English.
- Strong coordination and stakeholder management skills.
