Assistant Manager, Branding

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Job Description
Job Summary
We are looking for a qualified Assistant Manager to join our team to manage the communication and community for ManulifeMOVE - an exciting health engagement, servicing & loyalty customer reward program. This is one of key programs of Manulife Vietnam in order to improve digital engagement and customer relationship.
Our ideal candidate has good oral and written communication skills, ability to develop engaging content, as well as proven experience in social media, communication and promotional events…. You should be ‘customer-oriented with great customer service skills and the ability to moderate online and offline conversations with our community.
You should be able to act as the face and voice of our brand and manage all community communications.
Key deliverables/ Main responsibilities:
In charge of community development and management, communications and other related branding activities to promote ManulifeMOVE, from planning to execution, including:
Community Development & Management (40%):
- Develop ManulifeMOVE community, acquire users & customers from different activities: offline to online, out-app to in-app events and activities.
- Increase customer activation in ManulifeMOVE through internal to external channels.
- Maintain and enhance customer/user engagement by building always-on reward challenge programs and other in-app activities such as HealthScore, eCoach, self-set challenges, base program...
Content Development - Communication & MOVE Change Management (40%)
- Build communication plan/content calendar & manage always-on contents related to this health & wellness program, consistently from in-app to social media, community pages, websites and other channels…
- Set and implement, MOVE integrated campaigns, social media and communication campaigns to align with marketing strategies.
- Propose, review & manage in-app communication & content (MOVE tips, notification, translation, promo banners…)
- Propose idea, content, scripts… for ManulifeMOVE marketing materials to agents, customers and partners networks
- Take lead to implement monthly trainings, workshops, contests and other distribution engagement activities for ManulifeMOVE
Others - Change Management (20%)
- Join other Brand & MOVE team members in planning, execution and testing…
- Monitor and report on customer feedbacks and online/ offline reviews to the program
- Coordinate with Digital Marketing, PR and Communications teams to ensure brand consistency
- Liaise with related stakeholders such as: Customer Service, Product Development, Internal Communication and Distribution departments… to update & report on lead generations, internal & external engagement
- Maintain relationships with customers, potential customers, industry professionals, media & co-marketing partners
- Stay up-to-date with market trends & digital technology in health & wellness industry
- Follow compliance procedures, internal/operational risk controls in accordance with applicable regulatory standards and policies.
Every career at Manulife/John Hancock provides the opportunity to learn new skills and move your career forward. Ready to make an impact somewhere What are you waiting for Apply today.
About John Hancock and Manulife
John Hancock is a unit of Manulife Financial Corporation, a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States, and Manulife globally, including Canada, Asia and Europe. We provide financial advice, insurance and wealth and asset management solutions for individuals, groups and institutions. Assets under management and administration by Manulife and its subsidiaries were CAD$1.3 trillion (US$1.1 trillion) as of June 30, 2021. Manulife Financial Corporation trades as MFC on the TSX, NYSE, and PSE, and under 945 on the SEHK. Manulife can be found at manulife.com (https://www.manulife.com/).
One of the largest life insurers in the United States, John Hancock supports more than 10 million Americans with a broad range of financial products, including johnhancock.com (https://www.johnhancock.com/index.html).
Manulife is an Equal Opportunity Employer
At Manulife/JohnHancock, we embrace our diversity. We strive to attract,developandretaina workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention,advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin,colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers toprovideequal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process.All information shared during the accommodation request process will be stored and used in a manner that is consistent withapplicable laws and Manulife/John Hancock policies.To request a reasonable accommodation in the application process, contact [Confidential Information] (mailto:[HIDDEN TEXT]).