Key Job Accountabilities
Lead non-3 stars campaign
- Propose & plan social strategy for non-3 star campaigns & channel exclusive campaign, e.g. stardust, lipstick days, blur cushion, Hand balm.
- Closely partner with product marketing to lead full funnel of social & community management activities from planning to executing & reporting
UGC Content Planning & Validation, Tier Management
- Planning & activating UGC content for micro & nano tiers. Closely monitor the status of UGC content to ensure reaching KPIs, estimate around 150 to 500 demos every 4 to 6 weeks.
- Support monitor content check to ensure brand safety, aesthetic alignment with YSL Beauty guidelines, and adherence to campaign hashtags/mentions.
- Track submission rates and content quality across UGC tiers
- Review & evaluate UGC profiles to proactively filter & plan longer-term partnership
Community management
- Overseeing daily moderation and engagement with the community.
- Identifying super-fans and brand advocates to foster deeper loyalty.
- Managing potential social media crises by escalating sensitive comments according to protocol.
- Engage with customers, influencers & UGC contents to make the brand more connected with consumers
Trend Spotting
Monitoring social media trends, platform updates (e.g., new TikTok features, AI search, marketscope), and competitor activities to update Social Manager & Marketing team to keep the brand relevant.
End-to-End Product Seeding & Logistics
- Management of approximately 200 - 500 seeding kits per month on Sagawa system (booking request & monitor) to ensure product delivery
- Coordinate the selection of products based on campaign themes, manage stock inventory for PR purposes, oversee packaging quality for delivery to influencers.
- Monitoring & executing product barter process from stock checking to FDR & delivering
PR EVENTS - LOCAL CONTENT SHOOTING - BRAND ACTIVITIES SUPPORT
- Suppport on-site for PR events - coordinate Media team that aligns with brief
- Support preparing shooting materials/ coordinate other admin support during local shoot at events
- Build close relationship with media, micro tiers & social outreach partners to manage content angles that engaging and still following YSL guideline & brand safety
Administrative Social Tasks
- Suppport seeding kit customs clearance
- Monitor payment cycle for KOLs with BTL
- Other admin tasks for social
Requirements
- Passion for beauty industry
- Exceptional communication skills, especially with artists, influencers & work with multiple stakeholders
- Strong MS office skill, especially Excel and Power Point
- Strong project management skills and ability to work under pressure
- High attention to details
- At least 1 years experience in similar position
