Senior Account Manager

Job Purpose:

The Senior Account Manager (SAM) serves as a key operational and client-facing role within the Channel Activation team. Supporting the Account Director, the SAM manages the day-to-day delivery of POSM production projects, maintains strong client relationships, coordinates internal teams, and ensures seamless project execution. The SAM acts as a trusted partner to clients, delivering high-quality production solutions while also playing a mentoring role for junior team members (Account Executives) and contributing to account growth and business development.

Key Responsibilities:

Client Management & Relationships

• Serve as the primary day-to-day contact for assigned clients, managing communications and building trusted, long-term relationships.
• Support the Account Director in preparing and delivering client presentations, status updates, and strategic proposals.
• Proactively anticipate client needs and deliver innovative solutions aligned with their marketing and brand objectives.
• Maintain high levels of client satisfaction through consistent, responsive, and professional service delivery.
• Resolve client concerns promptly and effectively, ensuring positive outcomes and strengthened partnerships.

Project Management & Delivery

• Own end-to-end project management for POSM production projects—from initial briefing through to final delivery—ensuring strict adherence to timelines, budgets, and brand guidelines.
• Coordinate seamlessly with internal creative, production, and sourcing teams, as well as external vendors, to ensure smooth project execution.
• Manage multiple complex projects simultaneously, prioritizing effectively in a fast-paced environment.
• Identify and resolve project issues proactively, escalating critical risks to the Account Director when required.
• Ensure all deliverables meet TAG's rigorous quality standards and exceed client expectations.

Financial Management

• Prepare and manage detailed project estimates, purchase orders, and invoices in coordination with the finance team.
• Monitor project budgets closely and flag variances to the Account Director in a timely manner.
• Contribute to account profitability by managing costs effectively, negotiating with suppliers, and identifying operational efficiencies.
• Support the Account Director in preparing financial reports, forecasts, and account performance summaries.
• Own the Accounts Receivable (AR) collection process for assigned accounts — proactively follow up on outstanding invoices, ensure timely payment in accordance with agreed credit terms, and maintain accurate records of payment status.
• Liaise between clients and the internal finance team to resolve billing disputes, discrepancies, or payment delays in a professional and timely manner.
• Provide regular AR aging reports to the Account Director, escalating overdue accounts and recommending appropriate actions to mitigate financial risk.

Team Collaboration & Mentorship

• Mentor and guide Account Executives and junior team members, sharing industry best practices and supporting their professional development.
• Foster a collaborative, positive team culture aligned with TAG's core values of innovation, sustainability, and operational excellence.
• Work closely with cross-functional teams(creative, production, technology, sourcing) to deliver integrated, value-added solutions.
• Facilitate effective communication and knowledge sharing within the team to enhance overall performance.

Business Development & Account Growth

• Identify opportunities to expand services and grow revenue within existing accounts through upselling and cross-selling.
• Support the Account Director in pitching for new business, preparing credentials, case studies, and responding to RFPs.
• Stay informed on industry trends, retail marketing innovations, and competitive activities to bring fresh, relevant ideas to clients.

Revenue Target Delivery

• Take full ownership of delivering the designated Net Revenue (NR) target by actively monitoring client spend across all assigned accounts and identifying gaps against target on a regular basis.
• Drive revenue growth within assigned accounts by proactively upselling additional services and solutions (e.g., digital content, sourcing, managed services) that extend beyond the core POSM scope.
• Pursue and convert incremental revenue opportunities beyond the designated account portfolio to contribute to personal NR targets, in alignment with the Account Director's overall account strategy.
• Maintain a clear and up-to-date view of account revenue pipelines, flagging risks of underspend early and proposing corrective actions to the Account Director.
• Collaborate with the Account Director and business development teams to build account plans that outline growth levers, service expansion opportunities, and NR forecasts on a quarterly and annual basis

Qualifications & Experience:

• Education: Bachelor's degree in Marketing, Business, Advertising, Communications, or a related field.
• Experience: 4–6 years of account management experience in a creative/production agency, POSM production, or retail marketing environment.
• Preferred Background: Candidates with hands-on experience in a POSM production agency, Event Agency, or Trade Marketing function are strongly preferred. A client-servicing mindset with deep familiarity in below-the-line (BTL) production, retail activation, or point-of-sale materials is a significant advantage.
• Industry Knowledge: Solid understanding of the POSM production process, including print, retail activation, materials, and point-of-sale logistics.
• Project Management: Proven track record of managing multiple client projects simultaneously, delivering on time and on budget.
• Communication: Strong interpersonal and communication skills, both written and verbal (English proficiency required).
• Soft Skills: Detail-oriented with strong organizational and problem-solving abilities. Ability to work independently and collaboratively in a fast-paced environment.
• Technical Skills: Proficiency in project management tools and Microsoft Office Suite (Excel, PowerPoint, Word).

Key Performance Indicators (KPIs)

• Client satisfaction scores and retention rates.
• On-time and on-budget project delivery performance.
• Account revenue contribution and organic growth against personal NR targets.
• Quality of deliverables and strict adherence to brand guidelines.
• Effective team collaboration and development of junior staff members.
• AR collection rate — timely collection of outstanding invoices within agreed credit terms and reduction of overdue AR balance.